1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-21487
Full metadata record
DC FieldValueLanguage
dc.contributor.authorRozumowski, Anna-
dc.contributor.authorSchäfer, Wolfgang-
dc.contributor.authorKlaas, Michael-
dc.date.accessioned2021-01-28T13:31:46Z-
dc.date.available2021-01-28T13:31:46Z-
dc.date.issued2020-12-
dc.identifier.issn2241-8148de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21487-
dc.description.abstractFor tourism, voice search is a promising tool with a considerable impact on tourist experience. For example, voice search might not only simplify the booking process of flights and hotels but also change local search for tourist information. Against this backdrop, our pilot study analyzes the current state of voice search in a Swiss tourism destination so that providers can benefit from those new opportunities. We conducted interviews with nine experts in Swiss tourism marketing. They agree that voice search offers a significant opportunity as a new and diverse channel in tourism. Moreover, this technology provides new marketing measures and a more efficient use of resources. However, possible threats to this innovation are data protection regulation and providers’ lack of skills and financial resources. Furthermore, the diversity of Swiss dialects pushes voice search to its limits. Finally, our study confirms that tourism destinations should cooperate to implement voice search within their touristic regions. In conclusion, following our initial findings from the sample destination, voice search remains of minor importance for tourist marketing in Switzerland as evident in the given low use of resources. Following this initial investigation of voice search in a Swiss tourism destination, we recommended conducting further qualitative interviews on tourists’ voice search experience in different tourist destinations.de_CH
dc.language.isoende_CH
dc.publisherAthens Institute for Education and Researchde_CH
dc.relation.ispartofAthens Journal of Tourismde_CH
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0/de_CH
dc.subjectBusiness model innovationde_CH
dc.subjectCustomer experiencede_CH
dc.subjectDestination managementde_CH
dc.subjectResistance to innovationde_CH
dc.subjectSwiss destination marketingde_CH
dc.subjectVoice searchde_CH
dc.subjectTourism marketingde_CH
dc.subject.ddc306.48: Freizeit und Tourismusde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleResistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destinationde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.30958/ajt.7-4-1de_CH
dc.identifier.doi10.21256/zhaw-21487-
zhaw.funding.euNode_CH
zhaw.issue4de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end208de_CH
zhaw.pages.start191de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume7de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
File Description SizeFormat 
2020_Rozumowski-etal_Resistance-to-customer-driven-business-model-innovations.pdf287.91 kBAdobe PDFThumbnail
View/Open
Show simple item record
Rozumowski, A., Schäfer, W., & Klaas, M. (2020). Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination. Athens Journal of Tourism, 7(4), 191–208. https://doi.org/10.30958/ajt.7-4-1
Rozumowski, A., Schäfer, W. and Klaas, M. (2020) ‘Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination’, Athens Journal of Tourism, 7(4), pp. 191–208. Available at: https://doi.org/10.30958/ajt.7-4-1.
A. Rozumowski, W. Schäfer, and M. Klaas, “Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination,” Athens Journal of Tourism, vol. 7, no. 4, pp. 191–208, Dec. 2020, doi: 10.30958/ajt.7-4-1.
ROZUMOWSKI, Anna, Wolfgang SCHÄFER und Michael KLAAS, 2020. Resistance to customer-driven business model innovations : an explorative customer experience study on voice assistant services of a Swiss tourism destination. Athens Journal of Tourism. Dezember 2020. Bd. 7, Nr. 4, S. 191–208. DOI 10.30958/ajt.7-4-1
Rozumowski, Anna, Wolfgang Schäfer, and Michael Klaas. 2020. “Resistance to Customer-Driven Business Model Innovations : An Explorative Customer Experience Study on Voice Assistant Services of a Swiss Tourism Destination.” Athens Journal of Tourism 7 (4): 191–208. https://doi.org/10.30958/ajt.7-4-1.
Rozumowski, Anna, et al. “Resistance to Customer-Driven Business Model Innovations : An Explorative Customer Experience Study on Voice Assistant Services of a Swiss Tourism Destination.” Athens Journal of Tourism, vol. 7, no. 4, Dec. 2020, pp. 191–208, https://doi.org/10.30958/ajt.7-4-1.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.