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dc.contributor.authorLehner, Patrick-
dc.contributor.authorMartignoni, Jens-
dc.contributor.authorGemünden, Hans Georg-
dc.date.accessioned2021-01-28T13:16:01Z-
dc.date.available2021-01-28T13:16:01Z-
dc.date.issued2020-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/21479-
dc.description.abstractThis article shows how promotors work together in the fundamental organizational transformation towards a project-oriented organization, what contributions they make, and how several promotors complement each other. The theoretical base is the promotor theory developed by Witte, Hauschildt and Gemünden. This theory explains how the three key roles of expert, power and process promotor jointly overcome the barriers of not knowing an innovation, not wanting an innovation, and not being allowed to innovate. The empirical base is a longitudinal study of eight companies over the different stages of their transformation process. 42 semi-structured interviews were conducted with top managers, middle managers with line functions, and project managers, transcribed and systematically evaluated. The analysis of the key persons comprises three aspects: the promotors, their opponents, and the cooperation of the promotors in a promotor structure. The results show that the three different types of promotors drive the transformation process of creating a truly project-oriented organization. Thus, the promotor theory does not only apply to new product innovations ventures that realize higher benefits through new technologies and better fulfillment of customer needs, but also for management innovations that transform the management system of an organization. Contrary to the expectations raised in the literature, the organizational transformation was not only a matter of senior management commitment, and good process management. Rather, the role of the expert promotor was very important, because the competences of the project-oriented organization comprises a wide range of different capabilities that are practiced not only in many temporary projects, but also in many different organizational units of the permanent organization that plan, control, staff, guide, and support projects to generate corporate success. Project management understanding and skills are therefore not only required from project managers that are assigned to lead a project, but also from responsible senior managers, project owners, project staffing units, project steering committees, project management offices, project portfolios boards, human resource managers, and knowledge managers.de_CH
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBarrierde_CH
dc.subjectLearningde_CH
dc.subjectProject-oriented organizationde_CH
dc.subjectPromotorde_CH
dc.subjectStructurede_CH
dc.subjectValuede_CH
dc.subject.ddc658.404: Projektmanagementde_CH
dc.titlePromotors : necessary drivers of viable, project-oriented organizationsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.conference.details20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Lehner, P., Martignoni, J., & Gemünden, H. G. (2020). Promotors : necessary drivers of viable, project-oriented organizations. 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Lehner, P., Martignoni, J. and Gemünden, H.G. (2020) ‘Promotors : necessary drivers of viable, project-oriented organizations’, in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
P. Lehner, J. Martignoni, and H. G. Gemünden, “Promotors : necessary drivers of viable, project-oriented organizations,” in 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.
LEHNER, Patrick, Jens MARTIGNONI und Hans Georg GEMÜNDEN, 2020. Promotors : necessary drivers of viable, project-oriented organizations. In: 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020. Conference paper. 2020
Lehner, Patrick, Jens Martignoni, and Hans Georg Gemünden. 2020. “Promotors : Necessary Drivers of Viable, Project-Oriented Organizations.” Conference paper. In 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.
Lehner, Patrick, et al. “Promotors : Necessary Drivers of Viable, Project-Oriented Organizations.” 20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020, 2020.


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