Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-18748
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dc.contributor.authorHeierli, Reto-
dc.contributor.authorFurchheim, Pia-
dc.contributor.authorHannich, Frank-
dc.contributor.authorRüeger, Brian-
dc.contributor.authorCrowden, Catherine-
dc.contributor.authorFuchs, Rainer-
dc.contributor.authorSuvada, Adrienne-
dc.contributor.authorMüller, Steffen-
dc.contributor.authorKlaas, Michael-
dc.contributor.authorBächler, Jesse-
dc.contributor.authorKotowski, Wolfgang-
dc.contributor.authorBarth, Linard-
dc.contributor.authorStallone, Valerio-
dc.contributor.authorDietrich, Dennis-
dc.contributor.authorCaleta, Marija-
dc.date.accessioned2019-11-20T10:21:48Z-
dc.date.available2019-11-20T10:21:48Z-
dc.date.issued2019-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18748-
dc.format.extent86de_CH
dc.language.isodede_CH
dc.publisherZHAW Zürcher Hochschule für Angewandte Wissenschaftende_CH
dc.rightshttp://creativecommons.org/licenses/by/4.0/de_CH
dc.subjectMarketing Komplexität Dynamikde_CH
dc.subjectSchweizer Unternehmende_CH
dc.subjectUnternehmensprozessde_CH
dc.subjectAnpassungsfähigkeitde_CH
dc.subjectKollaborationde_CH
dc.subjectKundenorientierungde_CH
dc.subjectAgilitätde_CH
dc.subjectUnternehmensstrategiede_CH
dc.subjectUnternehmenskulturde_CH
dc.subjectKundennähede_CH
dc.subjectKundenbedürfnisde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleKomplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019de_CH
dc.typeWorking Paper – Gutachten – Studiede_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publisher.placeWinterthurde_CH
dc.identifier.doi10.21256/zhaw-18748-
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.author.additionalNode_CH
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