Please use this identifier to cite or link to this item:
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHüttermann, Marcel-
dc.contributor.authorThimm, Tatjana-
dc.contributor.authorHannich, Frank-
dc.contributor.authorBild, Christine-
dc.description.abstractPurpose: The purpose of this paper is to examine visitor management in the German-Swiss border area of the Lake Constance region. Taking a customer perspective, it determines the requirements for an application with the ability to optimize personal mobility. Design/methodology/approach: A quantitative study and a survey of focus groups were conducted to identify movement patterns of different types of visitors and their requirements concerning the development of a visitor management application. Findings: Visitors want an application that provides real-time forecasts of issues such as traffic, parking and queues and, at the same time, enables them to create a personal activity schedule based on this information. Research limitations/implications: Not every subsample reached a sufficient number of cases to yield representative results. Practical implications: The results may lead to an optimization and management separation of mobility flows in the research area and be helpful to municipal planners, destination marketing organizations and visitors. Originality/value: The German border cities of Konstanz, Radolfzell and Singen in the Lake Constance region need improved visitor management, mainly because of a high level of shopping tourism by Swiss visitors to Germany. In the Summer months, Lake Constance is also a popular destination for leisure tourists, which causes over-tourism. For the first time, the results of this research presented here offer possible solutions, in particular by showing how a mobile application for visitors could defuse the situation.de_CH
dc.relation.ispartofJournal of Tourism Futuresde_CH
dc.subjectMobile applicationde_CH
dc.subjectVisitor flow managementde_CH
dc.subject.ddc306: Kulturde_CH
dc.titleRequirements for future digital visitor flow managementde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
File Description SizeFormat 
2019Huettermann_Requirements for future digital visitor flow management_Journal-of-tourism.pdf181.74 kBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.