1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHüttermann, Marcel-
dc.contributor.authorKunkel, Thilo-
dc.date.accessioned2019-11-14T13:35:54Z-
dc.date.available2019-11-14T13:35:54Z-
dc.date.issued2019-
dc.identifier.isbn978-84-09-14068-8de_CH
dc.identifier.urihttps://easm2019.com/BOAEASM2019.pdfde_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18687-
dc.description.abstractFan engagement has received increased academic and practitioner attention because of its ability to influence organization-consumer relationships. However, existing research on fan engagement has mostly focused on non-transactional behaviors and neglected its relationship with transactional behaviors, such as purchasing merchandising products. To address these research gaps, the following research questions guide this project: What is the relationship between non-transactional engagement behavior and merchandising purchase?de_CH
dc.language.isoende_CH
dc.publisherEASMde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc306: Kulturde_CH
dc.titleThe influence of non-transactional engagement behavior on merchandise consumptionde_CH
dc.typeKonferenz: Sonstigesde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details27th European Sport Management Conference (EASM), Seville, Spain, 3-6 September 2019de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsBook of abstracts for the 27th European sport management conferencede_CH
zhaw.author.additionalNode_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Hüttermann, M., & Kunkel, T. (2019). The influence of non-transactional engagement behavior on merchandise consumption. Book of Abstracts for the 27th European Sport Management Conference. https://easm2019.com/BOAEASM2019.pdf
Hüttermann, M. and Kunkel, T. (2019) ‘The influence of non-transactional engagement behavior on merchandise consumption’, in Book of abstracts for the 27th European sport management conference. EASM. Available at: https://easm2019.com/BOAEASM2019.pdf.
M. Hüttermann and T. Kunkel, “The influence of non-transactional engagement behavior on merchandise consumption,” in Book of abstracts for the 27th European sport management conference, 2019. [Online]. Available: https://easm2019.com/BOAEASM2019.pdf
HÜTTERMANN, Marcel und Thilo KUNKEL, 2019. The influence of non-transactional engagement behavior on merchandise consumption. In: Book of abstracts for the 27th European sport management conference [online]. Conference presentation. EASM. 2019. ISBN 978-84-09-14068-8. Verfügbar unter: https://easm2019.com/BOAEASM2019.pdf
Hüttermann, Marcel, and Thilo Kunkel. 2019. “The Influence of Non-Transactional Engagement Behavior on Merchandise Consumption.” Conference presentation. In Book of Abstracts for the 27th European Sport Management Conference. EASM. https://easm2019.com/BOAEASM2019.pdf.
Hüttermann, Marcel, and Thilo Kunkel. “The Influence of Non-Transactional Engagement Behavior on Merchandise Consumption.” Book of Abstracts for the 27th European Sport Management Conference, EASM, 2019, https://easm2019.com/BOAEASM2019.pdf.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.