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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorBublitz, Melissa G.-
dc.contributor.authorEscalas, Jennifer Edson-
dc.contributor.authorPeracchio, Laura A.-
dc.contributor.authorFurchheim, Pia-
dc.contributor.authorGrau, Stacy Landreth-
dc.contributor.authorHamby, Anne-
dc.contributor.authorKay, Mark J.-
dc.contributor.authorMulder, Mark R.-
dc.contributor.authorScott, Andrea-
dc.date.accessioned2019-11-07T15:58:48Z-
dc.date.available2019-11-07T15:58:48Z-
dc.date.issued2016-
dc.identifier.issn0748-6766de_CH
dc.identifier.issn1547-7207de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/18662-
dc.description.abstractThis article provides a framework to guide the construction of transformative stories by social impact organizations (SIOs) including nonprofit organizations, public policy entities, and for-profit social benefit enterprises. This framework is built from the integration of the academic literature on narratives and narrative construction relevant to SIO story construction. This transformative story construction framework outlines how SIOs can assemble and craft authentic and effective stories that convey the organization’s impact, engage audiences, and call those audiences to action as well as how SIOs can develop and manage a portfolio of such stories. The framework also provides recommendations to guide the marketplace practice of transformative story construction by SIOs. Finally, the authors pose questions to engage SIOs in collaborative research to refine the practice of constructing stories with the power to transform.de_CH
dc.language.isoende_CH
dc.publisherSagede_CH
dc.relation.ispartofJournal of Public Policy & Marketingde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectNarrative processingde_CH
dc.subjectNonprofit marketingde_CH
dc.subjectSocial marketingde_CH
dc.subjectStorytellingde_CH
dc.subject.ddc361.763: Gemeinnützige Organisationen (NPO)de_CH
dc.titleTransformative stories : a framework for crafting stories for social impact organizationsde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
dc.identifier.doi10.1509/jppm.15.133de_CH
zhaw.funding.euNode_CH
zhaw.issue2de_CH
zhaw.originated.zhawNode_CH
zhaw.pages.end248de_CH
zhaw.pages.start237de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume35de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
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Bublitz, M. G., Escalas, J. E., Peracchio, L. A., Furchheim, P., Grau, S. L., Hamby, A., Kay, M. J., Mulder, M. R., & Scott, A. (2016). Transformative stories : a framework for crafting stories for social impact organizations. Journal of Public Policy & Marketing, 35(2), 237–248. https://doi.org/10.1509/jppm.15.133
Bublitz, M.G. et al. (2016) ‘Transformative stories : a framework for crafting stories for social impact organizations’, Journal of Public Policy & Marketing, 35(2), pp. 237–248. Available at: https://doi.org/10.1509/jppm.15.133.
M. G. Bublitz et al., “Transformative stories : a framework for crafting stories for social impact organizations,” Journal of Public Policy & Marketing, vol. 35, no. 2, pp. 237–248, 2016, doi: 10.1509/jppm.15.133.
BUBLITZ, Melissa G., Jennifer Edson ESCALAS, Laura A. PERACCHIO, Pia FURCHHEIM, Stacy Landreth GRAU, Anne HAMBY, Mark J. KAY, Mark R. MULDER und Andrea SCOTT, 2016. Transformative stories : a framework for crafting stories for social impact organizations. Journal of Public Policy & Marketing. 2016. Bd. 35, Nr. 2, S. 237–248. DOI 10.1509/jppm.15.133
Bublitz, Melissa G., Jennifer Edson Escalas, Laura A. Peracchio, Pia Furchheim, Stacy Landreth Grau, Anne Hamby, Mark J. Kay, Mark R. Mulder, and Andrea Scott. 2016. “Transformative Stories : A Framework for Crafting Stories for Social Impact Organizations.” Journal of Public Policy & Marketing 35 (2): 237–48. https://doi.org/10.1509/jppm.15.133.
Bublitz, Melissa G., et al. “Transformative Stories : A Framework for Crafting Stories for Social Impact Organizations.” Journal of Public Policy & Marketing, vol. 35, no. 2, 2016, pp. 237–48, https://doi.org/10.1509/jppm.15.133.


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