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  2. School of Management and Law
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  4. Publikationen School of Management and Law
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dc.contributor.authorLiberatore, Florian-
dc.contributor.authorSchmelzer, Sarah-
dc.contributor.authorAngerer, Alfred-
dc.date.accessioned2019-08-08T09:01:53Z-
dc.date.available2019-08-08T09:01:53Z-
dc.date.issued2019-
dc.identifier.issn0344-9777de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/17872-
dc.description.abstractWhile decreasing public health budgets force campaign managers to spend money more wisely, many public health campaigns still use traditional communication channels and neglect the great potential of citizen co-creation, the active involvement of the target group. This article provides an overview of the issue of citizen co-creation in the context of public health campaigns and presents a case study of an HIV campaign in Switzerland as an example of applied citizen co-creation. The incremental effect of word of mouth on campaign effectiveness and efficiency is examined, showing how citizen co-creation can be quantified in the context of evaluating a campaign. Finally, the article suggests practical implications for the design and evaluation of future public health campaigns involving citizen co-creation.de_CH
dc.language.isoende_CH
dc.publisherNomosde_CH
dc.relation.ispartofZeitschrift für öffentliche und gemeinwirtschaftliche Unternehmende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectEconomic evaluationde_CH
dc.subjectPublic managementde_CH
dc.subjectCitizen co-creationde_CH
dc.subjectPublic health budgetde_CH
dc.subject.ddc362: Gesundheits- und Sozialdienstede_CH
dc.titleThe relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerlandde_CH
dc.typeBeitrag in wissenschaftlicher Zeitschriftde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitWinterthurer Institut für Gesundheitsökonomie (WIG)de_CH
dc.identifier.doi10.5771/0344-9777-2019-1-2-34de_CH
zhaw.funding.euNode_CH
zhaw.issue1-2de_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end46de_CH
zhaw.pages.start34de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.volume42de_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.author.additionalNode_CH
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Liberatore, F., Schmelzer, S., & Angerer, A. (2019). The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland. Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen, 42(1-2), 34–46. https://doi.org/10.5771/0344-9777-2019-1-2-34
Liberatore, F., Schmelzer, S. and Angerer, A. (2019) ‘The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland’, Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, 42(1-2), pp. 34–46. Available at: https://doi.org/10.5771/0344-9777-2019-1-2-34.
F. Liberatore, S. Schmelzer, and A. Angerer, “The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland,” Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, vol. 42, no. 1-2, pp. 34–46, 2019, doi: 10.5771/0344-9777-2019-1-2-34.
LIBERATORE, Florian, Sarah SCHMELZER und Alfred ANGERER, 2019. The relevance of citizen co-creation for the effectiveness of public health campaigns : results from the evaluation of a HIV prevention campaign in Switzerland. Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen. 2019. Bd. 42, Nr. 1-2, S. 34–46. DOI 10.5771/0344-9777-2019-1-2-34
Liberatore, Florian, Sarah Schmelzer, and Alfred Angerer. 2019. “The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns : Results from the Evaluation of a HIV Prevention Campaign in Switzerland.” Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen 42 (1-2): 34–46. https://doi.org/10.5771/0344-9777-2019-1-2-34.
Liberatore, Florian, et al. “The Relevance of Citizen Co-Creation for the Effectiveness of Public Health Campaigns : Results from the Evaluation of a HIV Prevention Campaign in Switzerland.” Zeitschrift Für Öffentliche Und Gemeinwirtschaftliche Unternehmen, vol. 42, no. 1-2, 2019, pp. 34–46, https://doi.org/10.5771/0344-9777-2019-1-2-34.


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