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dc.contributor.authorBerger, Verena-
dc.contributor.authorHari, Jürg J.-
dc.date.accessioned2019-04-18T11:11:37Z-
dc.date.available2019-04-18T11:11:37Z-
dc.date.issued2012-
dc.identifier.isbn9780854329472de_CH
dc.identifier.issn0092-0703de_CH
dc.identifier.issn1552-7824de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16785-
dc.description.abstractPurpose of the Paper: The first objective of this paper was to demonstrate the use of repertory grid technique (RGT), a well-established interview method that elicits consumer cognitions. The second objective was to explore consumer perceptions of Swiss food labels. Design/Methodology/Approach: The study explored the perception of selected labels. RGT was used to identify the constructs in a sample of 20 master students and 10 Swiss food labels supplemented with an «ideal label». Findings: The study identified two main clusters. One cluster represents two labels, closely related to the ideal label. The other group is comprised of the remaining labels. Content analysis and analysis of semantic corridor indicated constructs connoted negatively. What is Original/Value of Paper: This is one of the first research that explored cognitions regarding Swiss food labels and represented a rare application of the repertory grid technique (RGT) using a semi-quantitative approach by means of a software. Research/Limitations/Implications: The application of the grid software facilitated the analysis but did not overcome practical limitations e.g. mentioned by Rogers & Ryals (2007). Managerial implications for label organisations are discussed and various fields for further research identified.de_CH
dc.language.isoende_CH
dc.publisherAcademy of Marketing Sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMarketingde_CH
dc.subjectSustainabilityde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleConsumers and eco-labelling : a repertory grid studyde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Umwelt und Natürliche Ressourcen (IUNR)de_CH
zhaw.publisher.placeNew Yorkde_CH
zhaw.conference.detailsMarketing : catching the technology wave, Southampton, United Kingdom, 2-5 July 2012de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the Academy of Marketing Conference 2012de_CH
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Berger, V., & Hari, J. J. (2012). Consumers and eco-labelling : a repertory grid study. Proceedings of the Academy of Marketing Conference 2012.
Berger, V. and Hari, J.J. (2012) ‘Consumers and eco-labelling : a repertory grid study’, in Proceedings of the Academy of Marketing Conference 2012. New York: Academy of Marketing Science.
V. Berger and J. J. Hari, “Consumers and eco-labelling : a repertory grid study,” in Proceedings of the Academy of Marketing Conference 2012, 2012.
BERGER, Verena und Jürg J. HARI, 2012. Consumers and eco-labelling : a repertory grid study. In: Proceedings of the Academy of Marketing Conference 2012. Conference paper. New York: Academy of Marketing Science. 2012. ISBN 9780854329472
Berger, Verena, and Jürg J. Hari. 2012. “Consumers and Eco-Labelling : A Repertory Grid Study.” Conference paper. In Proceedings of the Academy of Marketing Conference 2012. New York: Academy of Marketing Science.
Berger, Verena, and Jürg J. Hari. “Consumers and Eco-Labelling : A Repertory Grid Study.” Proceedings of the Academy of Marketing Conference 2012, Academy of Marketing Science, 2012.


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