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  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorDuma, Fabio-
dc.contributor.authorHallier Willi, Christine-
dc.date.accessioned2019-04-12T14:14:18Z-
dc.date.available2019-04-12T14:14:18Z-
dc.date.issued2016-
dc.identifier.issn1976-8699de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16559-
dc.description.abstractLuxury watch manufacturers open boutiques around the globe. A branded boutique is a promise to customers and much of the responsibility of keeping it weighs on frontline employees. However, not much is known about the “moments of truth” in monobrand boutiques. This study explores the “front reality” of sales staff and besides a theoretical and a managerial contribution provides a critical reflection of the methodological approach.de_CH
dc.language.isoende_CH
dc.publisherGlobal Alliance of Marketing & Management Associationsde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectCorporate identityde_CH
dc.subjectLuxury brand managementde_CH
dc.subjectLuxury brand strategyde_CH
dc.subjectLuxury servicede_CH
dc.subjectService marketingde_CH
dc.subjectService qualityde_CH
dc.subjectCustomer-contact employeede_CH
dc.subjectFrontline employeede_CH
dc.subjectBehavioral brandingde_CH
dc.subjectNon-participant observationde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleAligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting pointde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
dc.identifier.doi10.15444/GMC2016.04.06.01de_CH
zhaw.conference.detailsGlobal Marketing Conference, Hong Kong, 21-24 July 2016de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end424de_CH
zhaw.pages.start416de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsGlobal marketing conference proceedingsde_CH
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Duma, F., & Hallier Willi, C. (2016). Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point [Conference paper]. Global Marketing Conference Proceedings, 416–424. https://doi.org/10.15444/GMC2016.04.06.01
Duma, F. and Hallier Willi, C. (2016) ‘Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point’, in Global marketing conference proceedings. Global Alliance of Marketing & Management Associations, pp. 416–424. Available at: https://doi.org/10.15444/GMC2016.04.06.01.
F. Duma and C. Hallier Willi, “Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point,” in Global marketing conference proceedings, 2016, pp. 416–424. doi: 10.15444/GMC2016.04.06.01.
DUMA, Fabio und Christine HALLIER WILLI, 2016. Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point. In: Global marketing conference proceedings. Conference paper. Global Alliance of Marketing & Management Associations. 2016. S. 416–424
Duma, Fabio, and Christine Hallier Willi. 2016. “Aligning Identity and Behavior in Luxury Watch Retail : Understanding the Front Reality of Sales Staff in Luxury Watch Boutiques as a Starting Point.” Conference paper. In Global Marketing Conference Proceedings, 416–24. Global Alliance of Marketing & Management Associations. https://doi.org/10.15444/GMC2016.04.06.01.
Duma, Fabio, and Christine Hallier Willi. “Aligning Identity and Behavior in Luxury Watch Retail : Understanding the Front Reality of Sales Staff in Luxury Watch Boutiques as a Starting Point.” Global Marketing Conference Proceedings, Global Alliance of Marketing & Management Associations, 2016, pp. 416–24, https://doi.org/10.15444/GMC2016.04.06.01.


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