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dc.contributor.authorOschmann, George-
dc.contributor.authorFriesike, Sascha-
dc.contributor.authorScherrer, Maike-
dc.contributor.authorKnuchel, Thomas-
dc.date.accessioned2019-03-28T15:06:00Z-
dc.date.available2019-03-28T15:06:00Z-
dc.date.issued2011-
dc.identifier.isbn9780578084572de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/16385-
dc.language.isoende_CH
dc.publisherCornell Universityde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectServitizingde_CH
dc.subjectCompanyde_CH
dc.subjectProductde_CH
dc.subject.ddc658.4: Leitendes Managementde_CH
dc.titleFrom products to services : 5 cases why companies failed at servitizing their businessde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitute for Organizational Viability (IOV)de_CH
zhaw.publisher.placeIthacade_CH
zhaw.conference.details12th Annual International Research Symposium on Service Excellence in Management, Ithaca, 2-5 June 2011de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewNot specifiedde_CH
zhaw.title.proceedingsQUIS 12 : Advances in service quality, innovation, and excellencede_CH
Appears in collections:Publikationen School of Management and Law

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Oschmann, G., Friesike, S., Scherrer, M., & Knuchel, T. (2011). From products to services : 5 cases why companies failed at servitizing their business. QUIS 12 : Advances in Service Quality, Innovation, and Excellence.
Oschmann, G. et al. (2011) ‘From products to services : 5 cases why companies failed at servitizing their business’, in QUIS 12 : Advances in service quality, innovation, and excellence. Ithaca: Cornell University.
G. Oschmann, S. Friesike, M. Scherrer, and T. Knuchel, “From products to services : 5 cases why companies failed at servitizing their business,” in QUIS 12 : Advances in service quality, innovation, and excellence, 2011.
OSCHMANN, George, Sascha FRIESIKE, Maike SCHERRER und Thomas KNUCHEL, 2011. From products to services : 5 cases why companies failed at servitizing their business. In: QUIS 12 : Advances in service quality, innovation, and excellence. Conference paper. Ithaca: Cornell University. 2011. ISBN 9780578084572
Oschmann, George, Sascha Friesike, Maike Scherrer, and Thomas Knuchel. 2011. “From Products to Services : 5 Cases Why Companies Failed at Servitizing Their Business.” Conference paper. In QUIS 12 : Advances in Service Quality, Innovation, and Excellence. Ithaca: Cornell University.
Oschmann, George, et al. “From Products to Services : 5 Cases Why Companies Failed at Servitizing Their Business.” QUIS 12 : Advances in Service Quality, Innovation, and Excellence, Cornell University, 2011.


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