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  4. Publikationen School of Management and Law
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dc.contributor.authorHari, Jürg-
dc.contributor.authorGisler, Marius-
dc.contributor.authorRawitzer, Heike-
dc.date.accessioned2019-03-08T08:21:17Z-
dc.date.available2019-03-08T08:21:17Z-
dc.date.issued2017-
dc.identifier.isbn978-3-319-45595-2de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15933-
dc.description.abstractTo reduce meat in the daily diet of consumers received increasing attention in recent years and trends forecast an additional attentiveness in the future. Consumers state that they reduce their meat consumption because of health and ethical concerns. On the other hand no overall decrease of meat products can be observed in Switzerland. So we tried to explain this discrepancy with implicit and explicit attitudes. 213 participants completed a questionnaire to measure their explicit preferences towards meat. Afterwards the respondents performed the Implicit Association Tests to evaluate their implicit attitudes towards their meat consumption. Because implicit and explicit attitudes do not differ from each other, the results of this study show that the consumer’s statement of reducing meat due to health and ethical concerns is stringent and their intentions are credible. The implicit attitude mediates the relationship between health and ethical concerns and the explicit attitude. Thus, the reduction of the share of meat in the diet is not a temporary fashion, but a crucial customer need. Notably the importance of health has to be stressed, especially for the meat industry as an important deep rooted consumer need.de_CH
dc.language.isoende_CH
dc.publisherSpringerde_CH
dc.relation.ispartofseriesDevelopments in marketing sciencede_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectMarketingde_CH
dc.subject.ddc613.2: Diätetikde_CH
dc.titleMeat consumption 2.0 : health and ethics as crucial customer needsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.detailsThe Academy of Marketing 2016 Conference, Newcastle, United Kingdom, 4-7 July 2016de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsCreating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conferencede_CH
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Hari, J., Gisler, M., & Rawitzer, H. (2017). Meat consumption 2.0 : health and ethics as crucial customer needs. Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference.
Hari, J., Gisler, M. and Rawitzer, H. (2017) ‘Meat consumption 2.0 : health and ethics as crucial customer needs’, in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
J. Hari, M. Gisler, and H. Rawitzer, “Meat consumption 2.0 : health and ethics as crucial customer needs,” in Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, 2017.
HARI, Jürg, Marius GISLER und Heike RAWITZER, 2017. Meat consumption 2.0 : health and ethics as crucial customer needs. In: Creating marketing magic and innovative future marketing trends : proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Conference paper. Springer. 2017. ISBN 978-3-319-45595-2
Hari, Jürg, Marius Gisler, and Heike Rawitzer. 2017. “Meat Consumption 2.0 : Health and Ethics as Crucial Customer Needs.” Conference paper. In Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Springer.
Hari, Jürg, et al. “Meat Consumption 2.0 : Health and Ethics as Crucial Customer Needs.” Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference, Springer, 2017.


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