1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHallier Willi, Christine-
dc.contributor.authorMelewar, T.C.-
dc.date.accessioned2019-02-25T15:40:45Z-
dc.date.available2019-02-25T15:40:45Z-
dc.date.issued2007-
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/15663-
dc.language.isoende_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectBrand communityde_CH
dc.subjectOpinion leaderde_CH
dc.subjectBlogde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.subject.ddc659: Werbung und Öffentlichkeitsarbeitde_CH
dc.titleIs the two step communication process still valid in brand-communities using blogs as communication platformsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.conference.details3rd International Colloquium of AM's Brand, Corporate Identity and Reputation SIG, London, United Kingdom, 2007de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Abstract)de_CH
zhaw.title.proceedingsProceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest groupde_CH
Appears in collections:Publikationen School of Management and Law

Files in This Item:
There are no files associated with this item.
Show simple item record
Hallier Willi, C., & Melewar, T. C. (2007). Is the two step communication process still valid in brand-communities using blogs as communication platforms. Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, C. and Melewar, T.C. (2007) ‘Is the two step communication process still valid in brand-communities using blogs as communication platforms’, in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group.
C. Hallier Willi and T. C. Melewar, “Is the two step communication process still valid in brand-communities using blogs as communication platforms,” in Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group, 2007.
HALLIER WILLI, Christine und T.C. MELEWAR, 2007. Is the two step communication process still valid in brand-communities using blogs as communication platforms. In: Proceedings of the 3rd AM annual international colloquium on brand, corporate identity and reputation special interest group. Conference paper. 2007
Hallier Willi, Christine, and T.C. Melewar. 2007. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Conference paper. In Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group.
Hallier Willi, Christine, and T. C. Melewar. “Is the Two Step Communication Process Still Valid in Brand-Communities Using Blogs as Communication Platforms.” Proceedings of the 3rd AM Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group, 2007.


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.