Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Müller, Steffen | - |
| dc.contributor.author | Beinert, Markus | - |
| dc.date.accessioned | 2019-01-31T10:41:16Z | - |
| dc.date.available | 2019-01-31T10:41:16Z | - |
| dc.date.issued | 2016 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/14825 | - |
| dc.description.abstract | Online reviews have proliferated in recent years. They are an important source of Information for both consumers and companies. From a consumer perspective, they facilitate the decision making process. From a company perspective, they support the Marketing controlling process. We focus on the company perspective and show how product managers can use online reviews to identify product features that delight customers. We use online reviews for smartphones as an example. They consist of an overall rating and negative or positive ratings of product features. Based on more than 175,000 online Reviews written in the United States and Germany, we calculate effect size relations with a Poisson regression and interpret product features with effect size relations above average as product features that delight customers. We show that results are dynamic as well as country-specific. | de_CH |
| dc.language.iso | en | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject | Customer delight | de_CH |
| dc.subject | Online review | de_CH |
| dc.subject | Product management | de_CH |
| dc.subject | Feature | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Which product features delight customers? : an analysis of online reviews | de_CH |
| dc.type | Konferenz: Paper | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Not specified | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Müller, S., & Beinert, M. (2016). Which product features delight customers? : an analysis of online reviews. EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016.
Müller, S. and Beinert, M. (2016) ‘Which product features delight customers? : an analysis of online reviews’, in EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016.
S. Müller and M. Beinert, “Which product features delight customers? : an analysis of online reviews,” in EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016, 2016.
MÜLLER, Steffen und Markus BEINERT, 2016. Which product features delight customers? : an analysis of online reviews. In: EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016. Conference paper. 2016
Müller, Steffen, and Markus Beinert. 2016. “Which Product Features Delight Customers? : An Analysis of Online Reviews.” Conference paper. In EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016.
Müller, Steffen, and Markus Beinert. “Which Product Features Delight Customers? : An Analysis of Online Reviews.” EMAC 2016, Oslo, Schweden, 24.-27. Mai 2016, 2016.
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