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  4. Publikationen School of Management and Law
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dc.contributor.authorRios-Morales, Ruth-
dc.contributor.authorCrotts, John C.-
dc.date.accessioned2018-12-11T15:22:11Z-
dc.date.available2018-12-11T15:22:11Z-
dc.date.issued2011-
dc.identifier.isbn978-1-61350-042-2de_CH
dc.identifier.isbn978-1-61350-041-5de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/13733-
dc.description.abstractAdvancements in Sales Force Automation (SFA) is rapidly changing the landscape in how meeting planners and hotel sales professionals do business with one another. This chapter highlights where those changes are occuring, why they are occuring, and what they mean to both buyers and sellers. The intent of this overview is to inform hotel owners and investors who are considering such an investment as to the benefits that can potentially be derived from SFA. Furthermore, our intent is to provide hospitality educators insights as to how SFA is changing the workplace of both meeting planners and hotel sales professionals so they can provide their students a realistic view of the software aids they may need to master to be successful in their careers.de_CH
dc.language.isoende_CH
dc.publisherIGI Globalde_CH
dc.relation.ispartofGlobal hospitality and tourism management technologiesde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subject.ddc338: Produktionde_CH
dc.titleSales force technology for the hospitality industryde_CH
dc.typeBuchbeitragde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInternational Management Institute (IMI)de_CH
zhaw.publisher.placeHersheyde_CH
dc.identifier.doi10.4018/978-1-61350-041-5.ch009de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end150de_CH
zhaw.pages.start136de_CH
zhaw.parentwork.editorOrdonez de Pablos, Patricia-
zhaw.parentwork.editorTennyson, Robert D.-
zhaw.parentwork.editorZhao, Jingyuan-
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewEditorial reviewde_CH
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Rios-Morales, R., & Crotts, J. C. (2011). Sales force technology for the hospitality industry. In P. Ordonez de Pablos, R. D. Tennyson, & J. Zhao (Eds.), Global hospitality and tourism management technologies (pp. 136–150). IGI Global. https://doi.org/10.4018/978-1-61350-041-5.ch009
Rios-Morales, R. and Crotts, J.C. (2011) ‘Sales force technology for the hospitality industry’, in P. Ordonez de Pablos, R.D. Tennyson, and J. Zhao (eds) Global hospitality and tourism management technologies. Hershey: IGI Global, pp. 136–150. Available at: https://doi.org/10.4018/978-1-61350-041-5.ch009.
R. Rios-Morales and J. C. Crotts, “Sales force technology for the hospitality industry,” in Global hospitality and tourism management technologies, P. Ordonez de Pablos, R. D. Tennyson, and J. Zhao, Eds. Hershey: IGI Global, 2011, pp. 136–150. doi: 10.4018/978-1-61350-041-5.ch009.
RIOS-MORALES, Ruth und John C. CROTTS, 2011. Sales force technology for the hospitality industry. In: Patricia ORDONEZ DE PABLOS, Robert D. TENNYSON und Jingyuan ZHAO (Hrsg.), Global hospitality and tourism management technologies. Hershey: IGI Global. S. 136–150. ISBN 978-1-61350-042-2
Rios-Morales, Ruth, and John C. Crotts. 2011. “Sales Force Technology for the Hospitality Industry.” In Global Hospitality and Tourism Management Technologies, edited by Patricia Ordonez de Pablos, Robert D. Tennyson, and Jingyuan Zhao, 136–50. Hershey: IGI Global. https://doi.org/10.4018/978-1-61350-041-5.ch009.
Rios-Morales, Ruth, and John C. Crotts. “Sales Force Technology for the Hospitality Industry.” Global Hospitality and Tourism Management Technologies, edited by Patricia Ordonez de Pablos et al., IGI Global, 2011, pp. 136–50, https://doi.org/10.4018/978-1-61350-041-5.ch009.


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