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Title
Involved Person(s)
2017
The ‘Donor of the Future Project’ : first results and further research domains
Sundermann, Larissa M.
;
De Kort, Wim L.
;
Boenigk, Silke
2017
Under blood pressure : differentiated versus undifferentiated marketing to increase blood donations
Sundermann, Larissa M.
;
Boenigk, Silke
;
Willems, Jurgen
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Boenigk, Silke
1
De Kort, Wim L.
1
Willems, Jurgen
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658.8: Marketingmanagement
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