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Issue Date
Title
Involved Person(s)
2019
“Dear Monica, thank you for your review” : the impact of hotel responses to online reviews
Furchheim, Pia
;
Müller, Steffen
;
Sponagel, Claudio
;
Collenberg, Anja
2019
Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram
Collenberg, Anja
;
Furchheim, Pia
;
Beurer-Züllig, Bettina
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Author
1
Beurer-Züllig, Bettina
1
Müller, Steffen
1
Sponagel, Claudio
Subject (DDC)
1
302: Soziale Interaktion
Date issued
2
2019
Availability
2
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