Issue Date | Title | Involved Person(s) |
2014 | Customers as investment objects : a new perspective on marketing | Heitz, Christoph; Bütikofer, Stephan; Dettling, Marcel |
2011 | Modelling customer lifetime value in contractual settings | Heitz, Christoph; Dettling, Marcel; Ruckstuhl, Andreas |
2011 | Neue Erkenntnisse zum Mobilitätsverhalten dank Data Mining | Widmer, Paul; Buhl, Thomas; Ruckstuhl, Andreas; Dettling, Marcel; Rüeger, Sina |