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Issue Date
Title
Involved Person(s)
2014
Customers as investment objects : a new perspective on marketing
Heitz, Christoph
;
Bütikofer, Stephan
;
Dettling, Marcel
2011
Modelling customer lifetime value in contractual settings
Heitz, Christoph
;
Dettling, Marcel
;
Ruckstuhl, Andreas
2010
Customer lifetime value under complex contract structures
Heitz, Christoph
;
Ruckstuhl, Andreas
;
Dettling, Marcel
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Author
2
Ruckstuhl, Andreas
1
Bütikofer, Stephan
Subject (DDC)
3
658.8: Marketingmanagement
Date issued
1
2010
1
2011
1
2014
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2
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