Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hüttermann, Marcel | - |
| dc.contributor.author | Uhrich, Sebastian | - |
| dc.contributor.author | Königstorfer, Jörg | - |
| dc.date.accessioned | 2018-09-17T14:33:25Z | - |
| dc.date.available | 2018-09-17T14:33:25Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.uri | https://digitalcollection.zhaw.ch/handle/11475/10692 | - |
| dc.identifier.uri | https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf | de_CH |
| dc.description.abstract | Fan engagement is central to the customer relationship management (CRM) of professional sport teams. However, previous research relating to fan engagement is limited regarding the following aspects: 1) it does not provide a holistic perspective on both positive and negative facets of fan engagement, 2) it uses a narrow definition of fan engagement that only refers to non-transactional behaviors, and 3) it only focuses on specific forms of fan engagement (e.g., fan-fan interactions). To resolve these issues, this research uses Hollebeek, Srivastava, and Chen’s (2016) service dominant-logic informed framework of customer engagement and explores value dimensions of fan engagement in team sports. In so doing, we explore how fans can become ‘game changers’, that is, affect a team’s economic and on-pitch performance. | de_CH |
| dc.language.iso | de | de_CH |
| dc.rights | Licence according to publishing contract | de_CH |
| dc.subject.ddc | 658.8: Marketingmanagement | de_CH |
| dc.title | Fan engagement value in team sport : service-dominant logic informed dimensions | de_CH |
| dc.type | Konferenz: Sonstiges | de_CH |
| dcterms.type | Text | de_CH |
| zhaw.departement | School of Management and Law | de_CH |
| zhaw.organisationalunit | Institut für Marketing Management (IMM) | de_CH |
| zhaw.conference.details | 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017 | de_CH |
| zhaw.funding.eu | No | de_CH |
| zhaw.originated.zhaw | Yes | de_CH |
| zhaw.publication.status | publishedVersion | de_CH |
| zhaw.publication.review | Peer review (Publikation) | de_CH |
| Appears in collections: | Publikationen School of Management and Law | |
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Hüttermann, M., Uhrich, S., & Königstorfer, J. (2017). Fan engagement value in team sport : service-dominant logic informed dimensions. 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
Hüttermann, M., Uhrich, S. and Königstorfer, J. (2017) ‘Fan engagement value in team sport : service-dominant logic informed dimensions’, in 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. Available at: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
M. Hüttermann, S. Uhrich, and J. Königstorfer, “Fan engagement value in team sport : service-dominant logic informed dimensions,” in 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017, 2017. [Online]. Available: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
HÜTTERMANN, Marcel, Sebastian UHRICH und Jörg KÖNIGSTORFER, 2017. Fan engagement value in team sport : service-dominant logic informed dimensions. In: 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017 [online]. Conference presentation. 2017. Verfügbar unter: https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf
Hüttermann, Marcel, Sebastian Uhrich, and Jörg Königstorfer. 2017. “Fan engagement value in team sport : service-dominant logic informed dimensions.” Conference presentation. In 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017. https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
Hüttermann, Marcel, et al. “Fan engagement value in team sport : service-dominant logic informed dimensions.” 25th European Association for Sport Management Conference (EASM), Bern, 5-8 September 2017, 2017, https://www.easm2017.com/documents/EASM2017_BookofAbstracts.pdf.
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