Browsing by Person Möckli, Melanie
Showing results 1 to 1 of 1
Issue Date | Title | Involved Person(s) |
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2015 | Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y | Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie |