On the economics of superabundant information and scarce attention

Hefti, Andreas; Heinke, Steve

doi:10.21256/zhaw-4671

Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-4671

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	On the economics of superabundant information and scarce attention
Authors:	Hefti, Andreas Heinke, Steve
DOI:	10.21256/zhaw-4671 10.4000/oeconomia.1104
Published in:	Oeconomia
Volume(Issue):	5
Issue:	1
Page(s):	37
Pages to:	76
Issue Date:	2015
Publisher / Ed. Institution:	Association Oeconomia
ISSN:	2113-5207 2269-8450
Language:	English
Subjects:	Limited attention; Information overload; Attention allocation; Salience; Perception; Informative advertising; Rational inattention; Rounded rationality
Subject (DDC):	330: Economics
Abstract:	This article provides an introduction to the literature addressing the causes and consequences of limited attention in economics. We present a simple set-theoretic micro-structure describing the allocation of attention, and use this framework to explain the central notions of goal-and stimulus-driven attention mechanisms. After presenting empirical evidence on limited attention from psychology, marketing and internet research, we use our baseline setting to discuss a number of recent contributions featuring some form of limited attention or related phenomena, such as obfuscation.
URI:	https://digitalcollection.zhaw.ch/handle/11475/9049
Fulltext version:	Published version
License (according to publishing contract):	CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Departement:	School of Management and Law
Organisational Unit:	Center for Energy and Environment (CEE)
Appears in collections:	Publikationen School of Management and Law

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Hefti, A., & Heinke, S. (2015). On the economics of superabundant information and scarce attention. Oeconomia, 5(1), 37–76. https://doi.org/10.21256/zhaw-4671

Hefti, A. and Heinke, S. (2015) ‘On the economics of superabundant information and scarce attention’, Oeconomia, 5(1), pp. 37–76. Available at: https://doi.org/10.21256/zhaw-4671.

A. Hefti and S. Heinke, “On the economics of superabundant information and scarce attention,” Oeconomia, vol. 5, no. 1, pp. 37–76, 2015, doi: 10.21256/zhaw-4671.

HEFTI, Andreas und Steve HEINKE, 2015. On the economics of superabundant information and scarce attention. Oeconomia. 2015. Bd. 5, Nr. 1, S. 37–76. DOI 10.21256/zhaw-4671

Hefti, Andreas, and Steve Heinke. 2015. “On the Economics of Superabundant Information and Scarce Attention.” Oeconomia 5 (1): 37–76. https://doi.org/10.21256/zhaw-4671.

Hefti, Andreas, and Steve Heinke. “On the Economics of Superabundant Information and Scarce Attention.” Oeconomia, vol. 5, no. 1, 2015, pp. 37–76, https://doi.org/10.21256/zhaw-4671.