Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-4671
Title: On the economics of superabundant information and scarce attention
Authors : Hefti, Andreas
Heinke, Steve
Published in : OEconomia
Volume(Issue) : 5
Issue : 1
Pages : 37
Pages to: 76
Publisher / Ed. Institution : Association Oeconomia
Issue Date: 2015
License (according to publishing contract) : CC BY-NC-ND 4.0: Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International
Type of review: Peer review (Publication)
Language : English
Subjects : Limited attention; Information overload; Attention allocation; Salience; Perception; Informative advertising; Rational inattention; Rounded rationality
Subject (DDC) : 330: Economics
Abstract: This article provides an introduction to the literature addressing the causes and consequences of limited attention in economics. We present a simple set-theoretic micro-structure describing the allocation of attention, and use this framework to explain the central notions of goal-and stimulus-driven attention mechanisms. After presenting empirical evidence on limited attention from psychology, marketing and internet research, we use our baseline setting to discuss a number of recent contributions featuring some form of limited attention or related phenomena, such as obfuscation.
Departement: School of Management and Law
Organisational Unit: Center for Energy and Environment (CEE)
Publication type: Article in scientific Journal
DOI : 10.4000/oeconomia.1104
10.21256/zhaw-4671
ISSN: 2113-5207
2269-8450
URI: https://digitalcollection.zhaw.ch/handle/11475/9049
Appears in Collections:Publikationen School of Management and Law

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