Value attenuation and retail out-of-stocks : a service-dominant logic perspective

Ehrenthal, Joachim

doi:10.1108/IJPDLM-02-2013-0028

Publication type:	Article in scientific journal
Type of review:	Peer review (publication)
Title:	Value attenuation and retail out-of-stocks : a service-dominant logic perspective
Authors:	Ehrenthal, Joachim
DOI:	10.1108/IJPDLM-02-2013-0028
Published in:	International Journal of Physical Distribution & Logistics Management
Volume(Issue):	44
Issue:	1/2
Page(s):	39
Pages to:	57
Issue Date:	2014
Publisher / Ed. Institution:	Emerald
ISSN:	0960-0035
Language:	English
Subject (DDC):	658.5: Production management
Abstract:	Purpose: The purpose of this paper is to address the effects of retail out-of-stocks from a service-dominant (S-D) logic view. Design/methodology/approach: Conceptual, combining classic S-D logic research with recent research of S-D logic in supply chains, and applying this to out-of-stocks in a retail setting of fast-moving consumer goods. Findings: The paper unveils out-of-stocks as emergent operant resources that alter and attenuate value creation across manufacturers, retailers, shoppers, users and their networks. The paper develops a model of value co-creation where manufacturer supply and shopper/user demand meet in the retailer's realm. Differentiating between shopper and user in a sequential model of value creation, it identifies the shopper as an active entity whose response to out-of-stocks redistributes value within the retail service ecosystem. An additional model is developed that illustrates the novel costs of an out-of-stock as uncovered by the S-D logic perspective, allowing retailers and manufacturers to align their interests in improving on-shelf availability. Research limitations/implications: Moving distribution thought and management towards a goal of service provision, this article suggests three logistics research possibilities: retailer-manufacturer misalignment, spatio-temporal supply-demand mismatch, and shopper-user interaction. Practical implications: This article shows how the S-D perspective can bring previously misaligned incentives of supply chain actors into alignment. Previous goods-dominant research showed little common ground for manufacturers and retailers to jointly improve on-shelf availability. The S-D logic view demonstrates compelling rationale for both parties' involvement. Originality/value: The paper extends S-D logic literature by considering value attenuation through failures in physical distribution and logistics management, adding that non-availability causes operand resources to become operant and attenuate/redistribute value. The paper extends the out-of-stock literature by providing a theoretical foundation, and by showing the ecosystem effects of out-of-stocks.
URI:	https://digitalcollection.zhaw.ch/handle/11475/8472
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Appears in collections:	Publikationen School of Management and Law

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Ehrenthal, J. (2014). Value attenuation and retail out-of-stocks : a service-dominant logic perspective. International Journal of Physical Distribution & Logistics Management, 44(1/2), 39–57. https://doi.org/10.1108/IJPDLM-02-2013-0028

Ehrenthal, J. (2014) ‘Value attenuation and retail out-of-stocks : a service-dominant logic perspective’, International Journal of Physical Distribution & Logistics Management, 44(1/2), pp. 39–57. Available at: https://doi.org/10.1108/IJPDLM-02-2013-0028.

J. Ehrenthal, “Value attenuation and retail out-of-stocks : a service-dominant logic perspective,” International Journal of Physical Distribution & Logistics Management, vol. 44, no. 1/2, pp. 39–57, 2014, doi: 10.1108/IJPDLM-02-2013-0028.

EHRENTHAL, Joachim, 2014. Value attenuation and retail out-of-stocks : a service-dominant logic perspective. International Journal of Physical Distribution & Logistics Management. 2014. Bd. 44, Nr. 1/2, S. 39–57. DOI 10.1108/IJPDLM-02-2013-0028

Ehrenthal, Joachim. 2014. “Value Attenuation and Retail Out-of-Stocks : A Service-Dominant Logic Perspective.” International Journal of Physical Distribution & Logistics Management 44 (1/2): 39–57. https://doi.org/10.1108/IJPDLM-02-2013-0028.

Ehrenthal, Joachim. “Value Attenuation and Retail Out-of-Stocks : A Service-Dominant Logic Perspective.” International Journal of Physical Distribution & Logistics Management, vol. 44, no. 1/2, 2014, pp. 39–57, https://doi.org/10.1108/IJPDLM-02-2013-0028.