Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-27507
Publication type: Article in scientific journal
Type of review: Peer review (publication)
Title: When the private and the public self don’t align : the role of discrepant moral identity dimensions in processing inconsistent CSR information
Authors: Demasi, Ramona
Voegtlin, Christian
et. al: No
DOI: 10.1007/s10551-022-05282-z
10.21256/zhaw-27507
Published in: Journal of Business Ethics
Volume(Issue): 187
Issue: 1
Page(s): 73
Pages to: 96
Issue Date: 31-Oct-2022
Publisher / Ed. Institution: Springer
ISSN: 0167-4544
1573-0697
Language: English
Subjects: Moral identity; Internalization; Symbolization; Corporate hypocrisy; Corporate social responsibility; CSR information; Personality trait
Subject (DDC): 658.408: Security management, environmental management
Abstract: Inconsistent information between an organization’s corporate social responsibility (CSR) commitments and perceived CSR (in-)action is a big challenge for organizations because this is typically associated with perceptions of corporate hypocrisy and related negative stakeholder reactions. However, in contrast to the prevailing corporate hypocrisy literature we argue that inconsistent CSR information does not always correspond to perceptions of corporate hypocrisy; rather, responses depend on individual predispositions in processing CSR-related information. In this study, we investigate how an individual’s moral identity shapes reactions to inconsistent CSR information. The results of our three studies show that individuals who symbolize—i.e., display—their moral identity to the public more than they internalize moral values react less negatively to inconsistent CSR information. We also show that this weakens their anger and willingness to change company behavior. Furthermore, we find that this effect is amplified for extraverted but weakened for neurotic individuals. Our findings underline the importance of individual predispositions in processing CSR information.
Further description: Erworben im Rahmen der Schweizer Nationallizenzen (http://www.nationallizenzen.ch)
URI: https://digitalcollection.zhaw.ch/handle/11475/27507
Fulltext version: Published version
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Management and Law
Organisational Unit: Center for Corporate Responsibility (CCR)
Appears in collections:Publikationen School of Management and Law

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Demasi, R., & Voegtlin, C. (2022). When the private and the public self don’t align : the role of discrepant moral identity dimensions in processing inconsistent CSR information. Journal of Business Ethics, 187(1), 73–96. https://doi.org/10.1007/s10551-022-05282-z
Demasi, R. and Voegtlin, C. (2022) ‘When the private and the public self don’t align : the role of discrepant moral identity dimensions in processing inconsistent CSR information’, Journal of Business Ethics, 187(1), pp. 73–96. Available at: https://doi.org/10.1007/s10551-022-05282-z.
R. Demasi and C. Voegtlin, “When the private and the public self don’t align : the role of discrepant moral identity dimensions in processing inconsistent CSR information,” Journal of Business Ethics, vol. 187, no. 1, pp. 73–96, Oct. 2022, doi: 10.1007/s10551-022-05282-z.
DEMASI, Ramona und Christian VOEGTLIN, 2022. When the private and the public self don’t align : the role of discrepant moral identity dimensions in processing inconsistent CSR information. Journal of Business Ethics. 31 Oktober 2022. Bd. 187, Nr. 1, S. 73–96. DOI 10.1007/s10551-022-05282-z
Demasi, Ramona, and Christian Voegtlin. 2022. “When the Private and the Public Self Don’t Align : The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information.” Journal of Business Ethics 187 (1): 73–96. https://doi.org/10.1007/s10551-022-05282-z.
Demasi, Ramona, and Christian Voegtlin. “When the Private and the Public Self Don’t Align : The Role of Discrepant Moral Identity Dimensions in Processing Inconsistent CSR Information.” Journal of Business Ethics, vol. 187, no. 1, Oct. 2022, pp. 73–96, https://doi.org/10.1007/s10551-022-05282-z.


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