Publikationstyp: | Buchbeitrag |
Art der Begutachtung: | Editorial review |
Titel: | The semiotic work design can do : a multimodal approach to visual storytelling |
Autor/-in: | Weber, Wibke Rall, Hans-Martin |
et. al: | No |
Erschienen in: | Periodical studies today : multidisciplinary analyses |
Herausgeber/-in des übergeordneten Werkes: | Ernst, Jutta Scheiding, Oliver von Hoff, Dagmar |
Seite(n): | 187 |
Seiten bis: | 204 |
Erscheinungsdatum: | 2022 |
Reihe: | Studies in periodical cultures |
Reihenzählung: | 1 |
Verlag / Hrsg. Institution: | Brill |
Verlag / Hrsg. Institution: | Leiden |
ISBN: | 978-90-04-46830-6 978-90-04-46831-3 |
Sprache: | Englisch |
Schlagwörter: | Multimodality; Semiotics; Multimodal analysis; Visual storytelling |
Fachgebiet (DDC): | 070: Nachrichtenmedien, Journalismus und Verlagswesen 401.4: Terminologie, Diskursanalyse, Pragmatik |
Zusammenfassung: | In this chapter, we address an area that has received little attention in journalism studies so far: the visual design and its semiotic work in journalistic storytelling. In recent years, periodicals have become increasingly multimodal and particularly visual. We are witnessing a shift from text-based pages to a multimodal news design with alternative forms of content presentation, new layout variants, and a general trend to more visual storytelling. Using the theory of social semiotics and taking a multimodal approach, we analyze how design is giving meaning to a journalistic artifact. In a case study using a printed newspaper, we demonstrate how design can shape and influence the message. Our essay provides an analytical framework that comprises three levels: the level of modes, of context, and of discourse. The framework contributes to a systematic understanding of the ongoing changes in visual communication in periodical cultures. |
URI: | https://digitalcollection.zhaw.ch/handle/11475/25147 |
Volltext Version: | Publizierte Version |
Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
Departement: | Angewandte Linguistik |
Organisationseinheit: | Institut für Angewandte Medienwissenschaft (IAM) |
Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
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Zur Langanzeige
Weber, W., & Rall, H.-M. (2022). The semiotic work design can do : a multimodal approach to visual storytelling. In J. Ernst, O. Scheiding, & D. von Hoff (Eds.), Periodical studies today : multidisciplinary analyses (pp. 187–204). Brill.
Weber, W. and Rall, H.-M. (2022) ‘The semiotic work design can do : a multimodal approach to visual storytelling’, in J. Ernst, O. Scheiding, and D. von Hoff (eds) Periodical studies today : multidisciplinary analyses. Leiden: Brill, pp. 187–204.
W. Weber and H.-M. Rall, “The semiotic work design can do : a multimodal approach to visual storytelling,” in Periodical studies today : multidisciplinary analyses, J. Ernst, O. Scheiding, and D. von Hoff, Eds. Leiden: Brill, 2022, pp. 187–204.
WEBER, Wibke und Hans-Martin RALL, 2022. The semiotic work design can do : a multimodal approach to visual storytelling. In: Jutta ERNST, Oliver SCHEIDING und Dagmar VON HOFF (Hrsg.), Periodical studies today : multidisciplinary analyses. Leiden: Brill. S. 187–204. ISBN 978-90-04-46830-6
Weber, Wibke, and Hans-Martin Rall. 2022. “The Semiotic Work Design Can Do : A Multimodal Approach to Visual Storytelling.” In Periodical Studies Today : Multidisciplinary Analyses, edited by Jutta Ernst, Oliver Scheiding, and Dagmar von Hoff, 187–204. Leiden: Brill.
Weber, Wibke, and Hans-Martin Rall. “The Semiotic Work Design Can Do : A Multimodal Approach to Visual Storytelling.” Periodical Studies Today : Multidisciplinary Analyses, edited by Jutta Ernst et al., Brill, 2022, pp. 187–204.
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