| Publication type: | Book part |
| Type of review: | Editorial review |
| Title: | The semiotic work design can do : a multimodal approach to visual storytelling |
| Authors: | Weber, Wibke Rall, Hans-Martin |
| et. al: | No |
| Published in: | Periodical studies today : multidisciplinary analyses |
| Editors of the parent work: | Ernst, Jutta Scheiding, Oliver von Hoff, Dagmar |
| Pages: | 187 |
| Pages to: | 204 |
| Issue Date: | 2022 |
| Series: | Studies in periodical cultures |
| Series volume: | 1 |
| Publisher / Ed. Institution: | Brill |
| Publisher / Ed. Institution: | Leiden |
| ISBN: | 978-90-04-46830-6 978-90-04-46831-3 |
| Language: | English |
| Subjects: | Multimodality; Semiotics; Multimodal analysis; Visual storytelling |
| Subject (DDC): | 070: News media, journalism and publishing 401.4: Terminology, discourse analysis, pragmatics |
| Abstract: | In this chapter, we address an area that has received little attention in journalism studies so far: the visual design and its semiotic work in journalistic storytelling. In recent years, periodicals have become increasingly multimodal and particularly visual. We are witnessing a shift from text-based pages to a multimodal news design with alternative forms of content presentation, new layout variants, and a general trend to more visual storytelling. Using the theory of social semiotics and taking a multimodal approach, we analyze how design is giving meaning to a journalistic artifact. In a case study using a printed newspaper, we demonstrate how design can shape and influence the message. Our essay provides an analytical framework that comprises three levels: the level of modes, of context, and of discourse. The framework contributes to a systematic understanding of the ongoing changes in visual communication in periodical cultures. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/25147 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | Applied Linguistics |
| Organisational Unit: | Institute of Applied Media Studies (IAM) |
| Appears in collections: | Publikationen Angewandte Linguistik |
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