Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Trade and attitude towards the EU : what really matters
Autor/-in: Keller, Florian
Zoller-Rydzek, Benedikt
et. al: No
Erschienen in: European Foreign Affairs Review
Band(Heft): 27
Heft: 1
Seite(n): 127
Seiten bis: 154
Erscheinungsdatum: 2022
Verlag / Hrsg. Institution: Kluwer Law International
ISSN: 1384-6299
1875-8223
Sprache: Englisch
Schlagwörter: Attitude; Export; Peace; Soft power
Fachgebiet (DDC): 337: Weltwirtschaft und Handel
Zusammenfassung: The main goal of this article is to identify which aspect of trade drives positive attitudes towards the trading partner country. Whereas research has shown a positive influence of trade already, it is not clear whether total trade, trade balance, exports or imports is the best variable to predict attitudes. Furthermore, we investigate whether different sorts of the traded good do impact attitudes differently. As attitudes are formed on an individual level, we estimate that goods whose origins are visible to the individual customer do have greater impact than goods with no visible origins. In our analysis we use data from the Global Attitudes Survey from the Pew Research Center to measure attitudes towards the European Union (EU) and data from UN Comtrade to measure trade with the EU. Our results show that imports from and total trade with correlate significantly with attitude towards the EU, whereas exports to the EU and the bilateral trade balance do not. Given that imports are a part of total trade, we argue that imports are the best variable to predict attitudes. Additionally, we found that it is the import of differentiated goods that impacts attitudes whereas the import of homogeneous goods does not. We argue therefore that positive attitudes towards a trading partner are driven by individual experiences of consumers with products from the respective countries.
URI: https://digitalcollection.zhaw.ch/handle/11475/24694
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): Lizenz gemäss Verlagsvertrag
Departement: School of Management and Law
Organisationseinheit: International Management Institute (IMI)
Enthalten in den Sammlungen:Publikationen School of Management and Law

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Zur Langanzeige
Keller, F., & Zoller-Rydzek, B. (2022). Trade and attitude towards the EU : what really matters. European Foreign Affairs Review, 27(1), 127–154.
Keller, F. and Zoller-Rydzek, B. (2022) ‘Trade and attitude towards the EU : what really matters’, European Foreign Affairs Review, 27(1), pp. 127–154.
F. Keller and B. Zoller-Rydzek, “Trade and attitude towards the EU : what really matters,” European Foreign Affairs Review, vol. 27, no. 1, pp. 127–154, 2022.
KELLER, Florian und Benedikt ZOLLER-RYDZEK, 2022. Trade and attitude towards the EU : what really matters. European Foreign Affairs Review. 2022. Bd. 27, Nr. 1, S. 127–154
Keller, Florian, and Benedikt Zoller-Rydzek. 2022. “Trade and Attitude towards the EU : What Really Matters.” European Foreign Affairs Review 27 (1): 127–54.
Keller, Florian, and Benedikt Zoller-Rydzek. “Trade and Attitude towards the EU : What Really Matters.” European Foreign Affairs Review, vol. 27, no. 1, 2022, pp. 127–54.


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