| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Trade and attitude towards the EU : what really matters |
| Authors: | Keller, Florian Zoller-Rydzek, Benedikt |
| et. al: | No |
| Published in: | European Foreign Affairs Review |
| Volume(Issue): | 27 |
| Issue: | 1 |
| Page(s): | 127 |
| Pages to: | 154 |
| Issue Date: | 2022 |
| Publisher / Ed. Institution: | Kluwer Law International |
| ISSN: | 1384-6299 1875-8223 |
| Language: | English |
| Subjects: | Attitude; Export; Peace; Soft power |
| Subject (DDC): | 337: International economics and commerce |
| Abstract: | The main goal of this article is to identify which aspect of trade drives positive attitudes towards the trading partner country. Whereas research has shown a positive influence of trade already, it is not clear whether total trade, trade balance, exports or imports is the best variable to predict attitudes. Furthermore, we investigate whether different sorts of the traded good do impact attitudes differently. As attitudes are formed on an individual level, we estimate that goods whose origins are visible to the individual customer do have greater impact than goods with no visible origins. In our analysis we use data from the Global Attitudes Survey from the Pew Research Center to measure attitudes towards the European Union (EU) and data from UN Comtrade to measure trade with the EU. Our results show that imports from and total trade with correlate significantly with attitude towards the EU, whereas exports to the EU and the bilateral trade balance do not. Given that imports are a part of total trade, we argue that imports are the best variable to predict attitudes. Additionally, we found that it is the import of differentiated goods that impacts attitudes whereas the import of homogeneous goods does not. We argue therefore that positive attitudes towards a trading partner are driven by individual experiences of consumers with products from the respective countries. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24694 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | International Management Institute (IMI) |
| Appears in collections: | Publikationen School of Management and Law |
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Keller, F., & Zoller-Rydzek, B. (2022). Trade and attitude towards the EU : what really matters. European Foreign Affairs Review, 27(1), 127–154.
Keller, F. and Zoller-Rydzek, B. (2022) ‘Trade and attitude towards the EU : what really matters’, European Foreign Affairs Review, 27(1), pp. 127–154.
F. Keller and B. Zoller-Rydzek, “Trade and attitude towards the EU : what really matters,” European Foreign Affairs Review, vol. 27, no. 1, pp. 127–154, 2022.
KELLER, Florian und Benedikt ZOLLER-RYDZEK, 2022. Trade and attitude towards the EU : what really matters. European Foreign Affairs Review. 2022. Bd. 27, Nr. 1, S. 127–154
Keller, Florian, and Benedikt Zoller-Rydzek. 2022. “Trade and Attitude towards the EU : What Really Matters.” European Foreign Affairs Review 27 (1): 127–54.
Keller, Florian, and Benedikt Zoller-Rydzek. “Trade and Attitude towards the EU : What Really Matters.” European Foreign Affairs Review, vol. 27, no. 1, 2022, pp. 127–54.
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