| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations |
| Autor/-in: | Björck, Albena Guhl, Selina Sticher, Robin |
| et. al: | No |
| Angaben zur Konferenz: | EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021 |
| Erscheinungsdatum: | 2021 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.45: Unternehmenskommunikation |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/24303 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Björck, A., Guhl, S., & Sticher, R. (2021). Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations. EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.
Björck, A., Guhl, S. and Sticher, R. (2021) ‘Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations’, in EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.
A. Björck, S. Guhl, and R. Sticher, “Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations,” in EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021, 2021.
BJÖRCK, Albena, Selina GUHL und Robin STICHER, 2021. Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations. In: EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021. Conference presentation. 2021
Björck, Albena, Selina Guhl, and Robin Sticher. 2021. “Strategic Internal Communication and Generational Change : Chances and Challenges for the Segmentation and Customization according to Generations.” Conference presentation. In EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.
Björck, Albena, et al. “Strategic Internal Communication and Generational Change : Chances and Challenges for the Segmentation and Customization according to Generations.” EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021, 2021.
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