Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations

Björck, Albena; Guhl, Selina; Sticher, Robin

Publication type:	Conference other
Type of review:	No review
Title:	Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations
Authors:	Björck, Albena Guhl, Selina Sticher, Robin
et. al:	No
Conference details:	EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021
Issue Date:	2021
Language:	English
Subject (DDC):	658.45: Corporate communications
URI:	https://digitalcollection.zhaw.ch/handle/11475/24303
Fulltext version:	Published version
License (according to publishing contract):	Licence according to publishing contract
Departement:	School of Management and Law
Organisational Unit:	International Management Institute (IMI)
Appears in collections:	Publikationen School of Management and Law

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Björck, A., Guhl, S., & Sticher, R. (2021). Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations. EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.

Björck, A., Guhl, S. and Sticher, R. (2021) ‘Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations’, in EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.

A. Björck, S. Guhl, and R. Sticher, “Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations,” in EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021, 2021.

BJÖRCK, Albena, Selina GUHL und Robin STICHER, 2021. Strategic internal communication and generational change : chances and challenges for the segmentation and customization according to generations. In: EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021. Conference presentation. 2021

Björck, Albena, Selina Guhl, and Robin Sticher. 2021. “Strategic Internal Communication and Generational Change : Chances and Challenges for the Segmentation and Customization according to Generations.” Conference presentation. In EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021.

Björck, Albena, et al. “Strategic Internal Communication and Generational Change : Chances and Challenges for the Segmentation and Customization according to Generations.” EUPRERA 2021 Annual Congress, Pamplona, Spain, 7-9 October 2021, 2021.