Please use this identifier to cite or link to this item: https://doi.org/10.21256/zhaw-23520
Publication type: Bachelor thesis
Title: Mask-wearing norms : a qualitative study in Hong Kong and Switzerland during COVID-19
Authors: Aberer, Rochelle
Advisors / Reviewers: Schwärzler, Patricia
DOI: 10.21256/zhaw-23520
Extent: 44
Issue Date: 2021
Publisher / Ed. Institution: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Language: English
Subjects: Hong Kong; Health promotion; Switzerland; Social norms; SARS-CoV-2; COVID-19; Face masks; Preventive behavior
Subject (DDC): 303: Social processes
614: Public health and prevention of disease
Abstract: In this bachelor thesis the influence of social norms on mask-wearing in times of COVID-19 among Hong Kong and Swiss psychology students is examined. The goal is to explore differences in mask-wearing norms among Hong Kong and Swiss psychology students providing health promoters a better understanding of the intersection between social norms and preventive behavior. The empirical study consists of two phases. Four qualitative expert interviews serve as basis for further six qualitative student interviews. All interviews are analyzed using the inductive category formation by Mayring. The results illustrate that mask-wearing among Hong Kong students is common due to their past experience with SARS. In contrast, Swiss students emphasize wearing masks due to governmental mask regulations and refer to mask demonstrations in Switzerland. In conclusion, mask-wearing among Hong Kong students is grounded in social values and socially sanctioned when not demonstrated during COVID-19 in Hong Kong. By comparison, the inconsistent mask regulations in Switzerland have diminished the normative practice of mask-wearing among Swiss students.
URI: https://digitalcollection.zhaw.ch/handle/11475/23520
License (according to publishing contract): CC BY 4.0: Attribution 4.0 International
Departement: School of Health Sciences
Appears in collections:Bachelorarbeiten Gesundheitsförderung und Prävention

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Aberer, R. (2021). Mask-wearing norms : a qualitative study in Hong Kong and Switzerland during COVID-19 [Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften]. https://doi.org/10.21256/zhaw-23520
Aberer, R. (2021) Mask-wearing norms : a qualitative study in Hong Kong and Switzerland during COVID-19. Bachelor’s thesis. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-23520.
R. Aberer, “Mask-wearing norms : a qualitative study in Hong Kong and Switzerland during COVID-19,” Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, 2021. doi: 10.21256/zhaw-23520.
ABERER, Rochelle, 2021. Mask-wearing norms : a qualitative study in Hong Kong and Switzerland during COVID-19. Bachelor’s thesis. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Aberer, Rochelle. 2021. “Mask-Wearing Norms : A Qualitative Study in Hong Kong and Switzerland during COVID-19.” Bachelor’s thesis, Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-23520.
Aberer, Rochelle. Mask-Wearing Norms : A Qualitative Study in Hong Kong and Switzerland during COVID-19. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2021, https://doi.org/10.21256/zhaw-23520.


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