| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | The application of blockchain technology in loyalty programs |
| Autor/-in: | Stallone, Valerio Collenberg, Anja Rüedlinger, Andreas Wetzels, Martin Klaas, Michael |
| et. al: | No |
| Tagungsband: | International Conference WWW/Internet (CIAWI 2020) |
| Seite(n): | 9 |
| Seiten bis: | 16 |
| Angaben zur Konferenz: | 19th International Conference WWW/Internet, Lisbon (Portugal), 18-20 November 2020 |
| Erscheinungsdatum: | 2020 |
| Verlag / Hrsg. Institution: | IADIS |
| ISBN: | 978-1-7138-2227-1 |
| Sprache: | Englisch |
| Schlagwörter: | Acceptance; Loyalty program; Blockchain |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | This study investigated a digital app (loyalz), which enables users in Switzerland to collect, redeem, and share loyalty points offered by multiple merchants. The question of particular interest in this context was whether a new service (Swiss Loyalty Scheme), which will also enable the peer-to-peer (P2P) exchange of loyalty points between users, should be based on Blockchain technology (BCT), and whether this technology meets both the app users’ and the merchants’ requirements. A comparison of the different implementation possibilities of a BCT-based SLS solution with the qualitative survey results and the conditions the surveyed merchants have for the SLS that can be derived from these results shows that there is limited room for maneuver in the implementation or that due to this even the advantages of BCT disappear. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/23182 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Stallone, V., Collenberg, A., Rüedlinger, A., Wetzels, M., & Klaas, M. (2020). The application of blockchain technology in loyalty programs [Conference paper]. International Conference WWW/Internet (CIAWI 2020), 9–16.
Stallone, V. et al. (2020) ‘The application of blockchain technology in loyalty programs’, in International Conference WWW/Internet (CIAWI 2020). IADIS, pp. 9–16.
V. Stallone, A. Collenberg, A. Rüedlinger, M. Wetzels, and M. Klaas, “The application of blockchain technology in loyalty programs,” in International Conference WWW/Internet (CIAWI 2020), 2020, pp. 9–16.
STALLONE, Valerio, Anja COLLENBERG, Andreas RÜEDLINGER, Martin WETZELS und Michael KLAAS, 2020. The application of blockchain technology in loyalty programs. In: International Conference WWW/Internet (CIAWI 2020). Conference paper. IADIS. 2020. S. 9–16. ISBN 978-1-7138-2227-1
Stallone, Valerio, Anja Collenberg, Andreas Rüedlinger, Martin Wetzels, and Michael Klaas. 2020. “The Application of Blockchain Technology in Loyalty Programs.” Conference paper. In International Conference WWW/Internet (CIAWI 2020), 9–16. IADIS.
Stallone, Valerio, et al. “The Application of Blockchain Technology in Loyalty Programs.” International Conference WWW/Internet (CIAWI 2020), IADIS, 2020, pp. 9–16.
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