1. ZHAW digitalcollection
  2. School of Management and Law
  3. Publikationen
  4. Publikationen School of Management and Law
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dc.contributor.authorStallone, Valerio-
dc.contributor.authorCollenberg, Anja-
dc.contributor.authorRüedlinger, Andreas-
dc.contributor.authorWetzels, Martin-
dc.contributor.authorKlaas, Michael-
dc.date.accessioned2021-09-24T13:30:21Z-
dc.date.available2021-09-24T13:30:21Z-
dc.date.issued2020-
dc.identifier.isbn978-1-7138-2227-1de_CH
dc.identifier.urihttps://digitalcollection.zhaw.ch/handle/11475/23182-
dc.description.abstractThis study investigated a digital app (loyalz), which enables users in Switzerland to collect, redeem, and share loyalty points offered by multiple merchants. The question of particular interest in this context was whether a new service (Swiss Loyalty Scheme), which will also enable the peer-to-peer (P2P) exchange of loyalty points between users, should be based on Blockchain technology (BCT), and whether this technology meets both the app users’ and the merchants’ requirements. A comparison of the different implementation possibilities of a BCT-based SLS solution with the qualitative survey results and the conditions the surveyed merchants have for the SLS that can be derived from these results shows that there is limited room for maneuver in the implementation or that due to this even the advantages of BCT disappear.de_CH
dc.language.isoende_CH
dc.publisherIADISde_CH
dc.rightsLicence according to publishing contractde_CH
dc.subjectAcceptancede_CH
dc.subjectLoyalty programde_CH
dc.subjectBlockchainde_CH
dc.subject.ddc658.8: Marketingmanagementde_CH
dc.titleThe application of blockchain technology in loyalty programsde_CH
dc.typeKonferenz: Paperde_CH
dcterms.typeTextde_CH
zhaw.departementSchool of Management and Lawde_CH
zhaw.organisationalunitInstitut für Marketing Management (IMM)de_CH
zhaw.conference.details19th International Conference WWW/Internet, Lisbon (Portugal), 18-20 November 2020de_CH
zhaw.funding.euNode_CH
zhaw.originated.zhawYesde_CH
zhaw.pages.end16de_CH
zhaw.pages.start9de_CH
zhaw.publication.statuspublishedVersionde_CH
zhaw.publication.reviewPeer review (Publikation)de_CH
zhaw.title.proceedingsInternational Conference WWW/Internet (CIAWI 2020)de_CH
zhaw.author.additionalNode_CH
zhaw.display.portraitYesde_CH
Appears in collections:Publikationen School of Management and Law

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Stallone, V., Collenberg, A., Rüedlinger, A., Wetzels, M., & Klaas, M. (2020). The application of blockchain technology in loyalty programs [Conference paper]. International Conference WWW/Internet (CIAWI 2020), 9–16.
Stallone, V. et al. (2020) ‘The application of blockchain technology in loyalty programs’, in International Conference WWW/Internet (CIAWI 2020). IADIS, pp. 9–16.
V. Stallone, A. Collenberg, A. Rüedlinger, M. Wetzels, and M. Klaas, “The application of blockchain technology in loyalty programs,” in International Conference WWW/Internet (CIAWI 2020), 2020, pp. 9–16.
STALLONE, Valerio, Anja COLLENBERG, Andreas RÜEDLINGER, Martin WETZELS und Michael KLAAS, 2020. The application of blockchain technology in loyalty programs. In: International Conference WWW/Internet (CIAWI 2020). Conference paper. IADIS. 2020. S. 9–16. ISBN 978-1-7138-2227-1
Stallone, Valerio, Anja Collenberg, Andreas Rüedlinger, Martin Wetzels, and Michael Klaas. 2020. “The Application of Blockchain Technology in Loyalty Programs.” Conference paper. In International Conference WWW/Internet (CIAWI 2020), 9–16. IADIS.
Stallone, Valerio, et al. “The Application of Blockchain Technology in Loyalty Programs.” International Conference WWW/Internet (CIAWI 2020), IADIS, 2020, pp. 9–16.


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