| Publication type: | Contribution to magazine or newspaper |
| Title: | CRM : Tops, Flops & Trends 2009 |
| Authors: | Rüeger, Brian Hannich, Frank Jenni, Claudia |
| Published in: | Jahrbuch Marketing |
| Page(s): | 220 |
| Pages to: | 223 |
| Issue Date: | 2010 |
| Publisher / Ed. Institution: | Kömedia |
| ISSN: | 1662-8276 |
| Language: | German |
| Subjects: | Marketing; Trends; Flops; CRM |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Die wirtschaftliche Situation hat klare Auswirkungen auf CRM. Einerseits fokussieren Unternehmen auf den Aufbau von Vertrauen zu Kunden und demonstrieren ihnen gegenüber Wertschätzung. Zum anderen besteht zunehmend Handlungsbedarf aufgrund der zunehmend sinkenden Mitarbeiterzufriedenheit. Dies zeigt die dritte Trendstudie "Swiss CRM" der Zürcher Hochschule für Angewandte Wissenschaften. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15960 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Appears in collections: | Publikationen School of Management and Law |
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Rüeger, B., Hannich, F., & Jenni, C. (2010). CRM : Tops, Flops & Trends 2009. Jahrbuch Marketing, 220–223.
Rüeger, B., Hannich, F. and Jenni, C. (2010) ‘CRM : Tops, Flops & Trends 2009’, Jahrbuch Marketing, pp. 220–223.
B. Rüeger, F. Hannich, and C. Jenni, “CRM : Tops, Flops & Trends 2009,” Jahrbuch Marketing, pp. 220–223, 2010.
RÜEGER, Brian, Frank HANNICH und Claudia JENNI, 2010. CRM : Tops, Flops & Trends 2009. Jahrbuch Marketing. 2010. S. 220–223
Rüeger, Brian, Frank Hannich, and Claudia Jenni. 2010. “CRM : Tops, Flops & Trends 2009.” Jahrbuch Marketing, 220–23.
Rüeger, Brian, et al. “CRM : Tops, Flops & Trends 2009.” Jahrbuch Marketing, 2010, pp. 220–23.
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