| Publication type: | Article in scientific journal |
| Type of review: | Peer review (publication) |
| Title: | Sportsponsoring als Employer-Branding-Tool |
| Authors: | Hüttermann, Marcel Bearth, Angela Hannich, Frank |
| Published in: | Marketing Review St. Gallen |
| Volume(Issue): | 35 |
| Issue: | 6 |
| Page(s): | 76 |
| Pages to: | 83 |
| Issue Date: | 2018 |
| Publisher / Ed. Institution: | Thexis Verlag |
| ISSN: | 1865-6544 1865-7516 |
| Language: | German |
| Subject (DDC): | 659: Advertising and public relations |
| Abstract: | Sportsponsoring hat als Marketing-Tool gegenüber aktuellen und potenziellen Mitarbeitern an Aufmerksamkeit gewonnen. Wir konnten nachweisen, dass das hier vorgestellte Sponsoring-Engagement signifikante Auswirkungen auf das wahrgenommene Image, das Commitment gegenüber dem Unternehmen und die Arbeitszufriedenheit der Mitarbeiter hat. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/15447 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Hüttermann, M., Bearth, A., & Hannich, F. (2018). Sportsponsoring als Employer-Branding-Tool. Marketing Review St. Gallen, 35(6), 76–83.
Hüttermann, M., Bearth, A. and Hannich, F. (2018) ‘Sportsponsoring als Employer-Branding-Tool’, Marketing Review St. Gallen, 35(6), pp. 76–83.
M. Hüttermann, A. Bearth, and F. Hannich, “Sportsponsoring als Employer-Branding-Tool,” Marketing Review St. Gallen, vol. 35, no. 6, pp. 76–83, 2018.
HÜTTERMANN, Marcel, Angela BEARTH und Frank HANNICH, 2018. Sportsponsoring als Employer-Branding-Tool. Marketing Review St. Gallen. 2018. Bd. 35, Nr. 6, S. 76–83
Hüttermann, Marcel, Angela Bearth, and Frank Hannich. 2018. “Sportsponsoring als Employer-Branding-Tool.” Marketing Review St. Gallen 35 (6): 76–83.
Hüttermann, Marcel, et al. “Sportsponsoring als Employer-Branding-Tool.” Marketing Review St. Gallen, vol. 35, no. 6, 2018, pp. 76–83.
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