| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Angabe |
| Titel: | Using voice of the customer programs to improve customer loyalty : the example hilti |
| Autor/-in: | Müller, Steffen |
| Angaben zur Konferenz: | Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013 |
| Erscheinungsdatum: | 2013 |
| Sprache: | Englisch |
| Schlagwörter: | Customer loyalty |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/14824 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Müller, S. (2013). Using voice of the customer programs to improve customer loyalty : the example hilti. Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.
Müller, S. (2013) ‘Using voice of the customer programs to improve customer loyalty : the example hilti’, in Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.
S. Müller, “Using voice of the customer programs to improve customer loyalty : the example hilti,” in Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013, 2013.
MÜLLER, Steffen, 2013. Using voice of the customer programs to improve customer loyalty : the example hilti. In: Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013. Conference presentation. 2013
Müller, Steffen. 2013. “Using Voice of the Customer Programs to Improve Customer Loyalty : The Example Hilti.” Conference presentation. In Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013.
Müller, Steffen. “Using Voice of the Customer Programs to Improve Customer Loyalty : The Example Hilti.” Gartner Customer Strategies & Technologies Summit 2013, London, United Kingdom, 5.-6. Juni 2013, 2013.
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