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https://doi.org/10.21256/zhaw-2303| Publikationstyp: | Thesis: Bachelor |
| Titel: | Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke |
| Autor/-in: | Levie, Joshua |
| Betreuer/-in / Gutachter/-in: | Graziano, Benjamin |
| DOI: | 10.21256/zhaw-2303 |
| Umfang: | 109 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| Verlag / Hrsg. Institution: | Winterthur |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 361.763: Gemeinnützige Organisationen (NPO) |
| Zusammenfassung: | Historically, non-profit organizations have been filling the voids of market failures. In recent years however, the increasingly popular social enterprises with new innovative business models have adopted this role instead. Around the world, a growing number of firms with social donation business models have emerged in various industries; among them the fast-moving consumer goods (FMCG) industry. Firms that donate their profits to social causes related to their field have become trendy. This is not the case in Switzerland, where such social enterprises still seem to be relatively rare. Although the Swiss are said to be world leaders with regards to fair-trade consumption, little research has explored the reasons for the absence of these firms and their potential in the Swiss market. The purpose of this study is to understand the potential for social donation business models in the Swiss FMCG market. In order to obtain valuable insights, mixed methods research with a focus on the key market participants, namely social enterprises, FMCG retailers and consumers, was undertaken. Existing literature on social entrepreneurship was investigated prior to analyzing the market dynamics. While social enterprises and retailers were interviewed, a survey was conducted to capture the interest of potential consumers. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/12451 |
| Lizenz (gemäss Verlagsvertrag): | CC BY-NC-ND 4.0: Namensnennung - Nicht kommerziell - Keine Bearbeitungen 4.0 International |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | BSc International Management |
Dateien zu dieser Ressource:
| Datei | Beschreibung | Größe | Format | |
|---|---|---|---|---|
| 15HS_IMVZa_Joshua_Levie_BA_Thesis.pdf | 2.16 MB | Adobe PDF |  Öffnen/Anzeigen |
Zur Langanzeige
Levie, J. (2018). Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke [Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften]. https://doi.org/10.21256/zhaw-2303
Levie, J. (2018) Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke. Bachelor’s thesis. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. Available at: https://doi.org/10.21256/zhaw-2303.
J. Levie, “Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke,” Bachelor’s thesis, ZHAW Zürcher Hochschule für Angewandte Wissenschaften, Winterthur, 2018. doi: 10.21256/zhaw-2303.
LEVIE, Joshua, 2018. Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke. Bachelor’s thesis. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Levie, Joshua. 2018. “Social Entrepreneurship in Switzerland : Market Analysis of the Potential for Social Donation Business Models in the Swiss FMCG Marke.” Bachelor’s thesis, Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-2303.
Levie, Joshua. Social Entrepreneurship in Switzerland : Market Analysis of the Potential for Social Donation Business Models in the Swiss FMCG Marke. ZHAW Zürcher Hochschule für Angewandte Wissenschaften, 2018, https://doi.org/10.21256/zhaw-2303.
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