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Title: Social entrepreneurship in Switzerland : market analysis of the potential for social donation business models in the Swiss FMCG marke
Authors : Levie, Joshua
Advisors / Reviewers : Graziano, Benjamin
Extent : 109
Publisher / Ed. Institution : ZHAW Zürcher Hochschule für Angewandte Wissenschaften
Publisher / Ed. Institution: Winterthur
Issue Date: 2018
License (according to publishing contract) : CC BY-NC-ND 4.0: Attribution - Non commercial - No derivatives 4.0 International
Language : English
Subject (DDC) : 361.763: Nonprofit organization
Abstract: Historically, non-profit organizations have been filling the voids of market failures. In recent years however, the increasingly popular social enterprises with new innovative business models have adopted this role instead. Around the world, a growing number of firms with social donation business models have emerged in various industries; among them the fast-moving consumer goods (FMCG) industry. Firms that donate their profits to social causes related to their field have become trendy. This is not the case in Switzerland, where such social enterprises still seem to be relatively rare. Although the Swiss are said to be world leaders with regards to fair-trade consumption, little research has explored the reasons for the absence of these firms and their potential in the Swiss market. The purpose of this study is to understand the potential for social donation business models in the Swiss FMCG market. In order to obtain valuable insights, mixed methods research with a focus on the key market participants, namely social enterprises, FMCG retailers and consumers, was undertaken. Existing literature on social entrepreneurship was investigated prior to analyzing the market dynamics. While social enterprises and retailers were interviewed, a survey was conducted to capture the interest of potential consumers.
Departement: School of Management and Law
Publication type: Bachelor thesis
DOI : 10.21256/zhaw-2303
Appears in Collections:BSc International Management

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