| Publication type: | Contribution to magazine or newspaper |
| Title: | Collaborative Competitive Intelligence |
| Authors: | Müller, Steffen Merkli, Daphne |
| Published in: | Competence |
| Volume(Issue): | 2017 |
| Issue: | 8 |
| Page(s): | 14 |
| Pages to: | 15 |
| Issue Date: | 2017 |
| Publisher / Ed. Institution: | ZHAW Zürcher Hochschule für Angewandte Wissenschaften |
| ISSN: | 2297-6140 |
| Language: | German |
| Subject (DDC): | 658.8: Marketing management |
| Abstract: | Unternehmen versuchen stets, Wettbewerbsvorteile zu erzielen. Hierfür ist Wissen über Wettbewerber erforderlich, z.B. über Produktinnovationen oder Preisaktionen. Dieses Wissen ist häufig nur in den Köpfen der Mitarbeitenden vorhanden. Um es explizit zu machen, setzen Unternehmen auf Wettbewerbsbeobachtung bzw. Competitive Intelligence. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/10245 |
| Fulltext version: | Published version |
| License (according to publishing contract): | Licence according to publishing contract |
| Departement: | School of Management and Law |
| Organisational Unit: | Institute of Marketing Management (IMM) |
| Appears in collections: | Publikationen School of Management and Law |
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Müller, S., & Merkli, D. (2017). Collaborative Competitive Intelligence. Competence, 2017(8), 14–15.
Müller, S. and Merkli, D. (2017) ‘Collaborative Competitive Intelligence’, Competence, 2017(8), pp. 14–15.
S. Müller and D. Merkli, “Collaborative Competitive Intelligence,” Competence, vol. 2017, no. 8, pp. 14–15, 2017.
MÜLLER, Steffen und Daphne MERKLI, 2017. Collaborative Competitive Intelligence. Competence. 2017. Bd. 2017, Nr. 8, S. 14–15
Müller, Steffen, and Daphne Merkli. 2017. “Collaborative Competitive Intelligence.” Competence 2017 (8): 14–15.
Müller, Steffen, and Daphne Merkli. “Collaborative Competitive Intelligence.” Competence, vol. 2017, no. 8, 2017, pp. 14–15.
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