| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Women are scaredy-cats and men are conquerors? |
| Autor/-in: | Hari, Jürg Pirsch, Elisabeth Rawitzer, Heike |
| DOI: | 10.1057/s41264-018-0045-x |
| Erschienen in: | Journal of Financial Services Marketing |
| Band(Heft): | 23 |
| Heft: | 2 |
| Seite(n): | 128 |
| Seiten bis: | 139 |
| Erscheinungsdatum: | 2018 |
| Verlag / Hrsg. Institution: | Stewart Publishing |
| ISSN: | 1479-1846 1363-0539 |
| Sprache: | Englisch |
| Schlagwörter: | Financial industry; Risk attitudes |
| Fachgebiet (DDC): | 332: Finanzwirtschaft |
| Zusammenfassung: | The European legal framework requires that financial consultants assess their clients’ risk tolerance before advising them on investments. The study aims at further testing an alternative measure to quantify the risk attitudes of investors: The Implicit Association Test (IAT). This study examines differences in implicit, unconscious, and explicit cognitive attitudes of men and women. The results of the IAT are compared with their answers from a risk tolerance questionnaire used by practitioners and self-selected asset allocation (portfolio). The data show that implicit attitude, and, thus, unconscious and uncontrolled thinking, can differ from conscious processes. Furthermore, in this study, there is no gender gap in risk attitude and risk tolerance. The findings suggest that experience and financial knowledge are likely the most important determinants of risk attitudes with no significant difference between men and women. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/8878 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Hari, J., Pirsch, E., & Rawitzer, H. (2018). Women are scaredy-cats and men are conquerors? Journal of Financial Services Marketing, 23(2), 128–139. https://doi.org/10.1057/s41264-018-0045-x
Hari, J., Pirsch, E. and Rawitzer, H. (2018) ‘Women are scaredy-cats and men are conquerors?’, Journal of Financial Services Marketing, 23(2), pp. 128–139. Available at: https://doi.org/10.1057/s41264-018-0045-x.
J. Hari, E. Pirsch, and H. Rawitzer, “Women are scaredy-cats and men are conquerors?,” Journal of Financial Services Marketing, vol. 23, no. 2, pp. 128–139, 2018, doi: 10.1057/s41264-018-0045-x.
HARI, Jürg, Elisabeth PIRSCH und Heike RAWITZER, 2018. Women are scaredy-cats and men are conquerors? Journal of Financial Services Marketing. 2018. Bd. 23, Nr. 2, S. 128–139. DOI 10.1057/s41264-018-0045-x
Hari, Jürg, Elisabeth Pirsch, and Heike Rawitzer. 2018. “Women Are Scaredy-Cats and Men Are Conquerors?” Journal of Financial Services Marketing 23 (2): 128–39. https://doi.org/10.1057/s41264-018-0045-x.
Hari, Jürg, et al. “Women Are Scaredy-Cats and Men Are Conquerors?” Journal of Financial Services Marketing, vol. 23, no. 2, 2018, pp. 128–39, https://doi.org/10.1057/s41264-018-0045-x.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.