| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Keine Angabe |
| Titel: | Machines as participants in the communication process : the implications of SEO for translation |
| Autor/-in: | Massey, Gary Jud, Peter |
| Angaben zur Konferenz: | EUKO 2009: Wirtschaftskommunikation und neue Medien, Winterthur, 26.-28. August 2009 |
| Erscheinungsdatum: | 28-Aug-2009 |
| Sprache: | Englisch |
| Schlagwörter: | Localization; Translation; Search engine optimization; Search engine marketing |
| Fachgebiet (DDC): | 410.285: Computerlinguistik 418.02: Translationswissenschaft |
| Zusammenfassung: | Although search engine optimization (SEO) has received considerable attention from Internet marketers, it has yet to make any significant impact on the practice and theory of translation. This is all the more remarkable given the increasing importance of web localization and the rising profile of web translation in general among theorists, trainers and practitioners. Proceeding from Holz-Mänttäri's (1984) classic functional model of translational action and the refinement proposed by Risku and Freihoff (2000), this paper examines the impact of machine translation (MT) and translation memory (TM) technologies on human translation (HT), exploring the related though very specific challenges that SEO presents for website translators. It proposes adapting the influential model of translational action to integrate search engines in the non-human agent role of analyzer. Presenting examples of SEO procedures applied to translation, it considers the practical implications of SEO for website translators. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/5124 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | Angewandte Linguistik |
| Organisationseinheit: | Institut für Übersetzen und Dolmetschen (IUED) |
| Enthalten in den Sammlungen: | Publikationen Angewandte Linguistik |
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Zur Langanzeige
Massey, G., & Jud, P. (2009, August 28). Machines as participants in the communication process : the implications of SEO for translation. EUKO 2009: Wirtschaftskommunikation Und Neue Medien, Winterthur, 26.-28. August 2009.
Massey, G. and Jud, P. (2009) ‘Machines as participants in the communication process : the implications of SEO for translation’, in EUKO 2009: Wirtschaftskommunikation und neue Medien, Winterthur, 26.-28. August 2009.
G. Massey and P. Jud, “Machines as participants in the communication process : the implications of SEO for translation,” in EUKO 2009: Wirtschaftskommunikation und neue Medien, Winterthur, 26.-28. August 2009, Aug. 2009.
MASSEY, Gary und Peter JUD, 2009. Machines as participants in the communication process : the implications of SEO for translation. In: EUKO 2009: Wirtschaftskommunikation und neue Medien, Winterthur, 26.-28. August 2009. Conference presentation. 28 August 2009
Massey, Gary, and Peter Jud. 2009. “Machines as Participants in the Communication Process : The Implications of SEO for Translation.” Conference presentation. In EUKO 2009: Wirtschaftskommunikation Und Neue Medien, Winterthur, 26.-28. August 2009.
Massey, Gary, and Peter Jud. “Machines as Participants in the Communication Process : The Implications of SEO for Translation.” EUKO 2009: Wirtschaftskommunikation Und Neue Medien, Winterthur, 26.-28. August 2009, 2009.
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