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Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: A cross-cultural study on odor-elicited life stage-associations
Autor/-in: Wendelin, Martin
Bauer, Andrea
Buchinger, Elisabeth
Danner, Lukas
Derndorfer, Eva
Thi Minh Hang, Vu
Hopfer, Helene
Wallner, Marlies
Jantathai, Srinual
Julius, Nina
Matullat, Imke
Majchrzak, Dorota
Siegmund, Barbara
Seo, Han-Seok
Spangl, Bernhard
Duerrschmid, Klaus
et. al: Yes
DOI: 10.1016/j.foodqual.2023.104810
10.21256/zhaw-28808
Erschienen in: Food Quality and Preference
Band(Heft): 106
Heft: 104810
Erscheinungsdatum: 2023
Verlag / Hrsg. Institution: Elsevier
ISSN: 0950-3293
1873-6343
Sprache: Englisch
Schlagwörter: Conceptualisation of odor; Odor-elicited association; Österreich; Australien; Deutschland; Schweiz; Thailand; USA; Vietnam; Interkulturalität; Assoziation; Geruch
Fachgebiet (DDC): 150: Psychologie
Zusammenfassung: Associative conceptualization plays an important role in how we perceive and interact with our environment. Particularly odor associations can be highly vivid and often long-lasting due to their close connection with our episodic memory and emotions. Based on the findings of a study conducted in Austria in 2017, this work was carried out to investigate odor-elicited life stage-associations (OELSA) in seven nations and to identify potential similarities and differences in conceptualizing odor impressions across these nations. A total of 1144 adults (aged 21–60) from Austria, Australia, Germany, Switzerland, Thailand, USA, and Vietnam participated in this study. Nine odors (vanilla, orange, lemon, mint, coconut, basil, rose, anise, and hay) were presented to the participants, and they were asked to answer questions about their spontaneous associations with life stages. The results indicate the existence of OELSA in all investigated nations. For example, vanilla was predominantly assigned to children in all nations, while hay was primarily assigned to elder people. While most of the investigated odors were most frequently associated with adults, some significant differences in OELSA were observed between the different nationalities. For instance, mint was more frequently associated with children by Australian participants compared to participants from all other nations, while coconut was more strongly associated with children by the Vietnamese participants compared to all other participants. The results of this study demonstrate the existence of consistent life stage-related associations elicited by certain odors across different nations and cultures and, at the same time points to differences in life stage-related association with certain odors between the nations. Since this work was not designed to identify the reasons for these differences, we can only make assumptions about the potential underlying causes for these behaviors.
URI: https://digitalcollection.zhaw.ch/handle/11475/28808
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 4.0: Namensnennung 4.0 International
Departement: Life Sciences und Facility Management
Organisationseinheit: Institut für Lebensmittel- und Getränkeinnovation (ILGI)
Enthalten in den Sammlungen:Publikationen Life Sciences und Facility Management

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Wendelin, M., Bauer, A., Buchinger, E., Danner, L., Derndorfer, E., Thi Minh Hang, V., Hopfer, H., Wallner, M., Jantathai, S., Julius, N., Matullat, I., Majchrzak, D., Siegmund, B., Seo, H.-S., Spangl, B., & Duerrschmid, K. (2023). A cross-cultural study on odor-elicited life stage-associations. Food Quality and Preference, 106(104810). https://doi.org/10.1016/j.foodqual.2023.104810
Wendelin, M. et al. (2023) ‘A cross-cultural study on odor-elicited life stage-associations’, Food Quality and Preference, 106(104810). Available at: https://doi.org/10.1016/j.foodqual.2023.104810.
M. Wendelin et al., “A cross-cultural study on odor-elicited life stage-associations,” Food Quality and Preference, vol. 106, no. 104810, 2023, doi: 10.1016/j.foodqual.2023.104810.
WENDELIN, Martin, Andrea BAUER, Elisabeth BUCHINGER, Lukas DANNER, Eva DERNDORFER, Vu THI MINH HANG, Helene HOPFER, Marlies WALLNER, Srinual JANTATHAI, Nina JULIUS, Imke MATULLAT, Dorota MAJCHRZAK, Barbara SIEGMUND, Han-Seok SEO, Bernhard SPANGL und Klaus DUERRSCHMID, 2023. A cross-cultural study on odor-elicited life stage-associations. Food Quality and Preference. 2023. Bd. 106, Nr. 104810. DOI 10.1016/j.foodqual.2023.104810
Wendelin, Martin, Andrea Bauer, Elisabeth Buchinger, Lukas Danner, Eva Derndorfer, Vu Thi Minh Hang, Helene Hopfer, et al. 2023. “A Cross-Cultural Study on Odor-Elicited Life Stage-Associations.” Food Quality and Preference 106 (104810). https://doi.org/10.1016/j.foodqual.2023.104810.
Wendelin, Martin, et al. “A Cross-Cultural Study on Odor-Elicited Life Stage-Associations.” Food Quality and Preference, vol. 106, no. 104810, 2023, https://doi.org/10.1016/j.foodqual.2023.104810.


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