| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being |
| Autor/-in: | Schaffner, Dorothea Juettner, Uta Wyss, Marc Philipp Bruggmann, Anja Véron, Tobias Lingg, Linda Bracher, Martina |
| et. al: | No |
| Tagungsband: | Proceedings of the European Marketing Academy |
| Angaben zur Konferenz: | 49th Annual European Marketing Academy Conference (EMAC), Budapest, Hungary, 26-29 May 2020 |
| Erscheinungsdatum: | 2020 |
| Verlag / Hrsg. Institution: | European Marketing Academy |
| Sprache: | Englisch |
| Schlagwörter: | Digital service; Mindfulness; Service design |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | Whether digital services simplify and enhance the user experience or manipulate it is discussed controversially. Contributing to the debate, this study links the concept of mindfulness to digital service consumption. It explores whether supporting services based on persuasive design features impact consumers’ mindfulness and whether consumers’ mindfulness affects psychological outcomes. The findings of the event contingent diary research with 100 digital service experiences provide no conclusive evidence. On the one hand, persuasive design features are not found to impact consumers’ mindfulness. On the other hand, consumer mindfulness in the digital service process is negatively related to stress and positively related to satisfaction and well-being. The implications suggest joint efforts between socially responsible companies and stakeholders from public and non-profit organizations to clearly communicate the aim of digital services and ensure mindful cognitive information processing. |
| URI: | https://proceedings.emac-online.org/pdfs/A2020-64154.pdf https://digitalcollection.zhaw.ch/handle/11475/27726 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institute for Organizational Viability (IOV) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Schaffner, D., Juettner, U., Wyss, M. P., Bruggmann, A., Véron, T., Lingg, L., & Bracher, M. (2020). Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. Proceedings of the European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
Schaffner, D. et al. (2020) ‘Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being’, in Proceedings of the European Marketing Academy. European Marketing Academy. Available at: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.
D. Schaffner et al., “Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being,” in Proceedings of the European Marketing Academy, 2020. [Online]. Available: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
SCHAFFNER, Dorothea, Uta JUETTNER, Marc Philipp WYSS, Anja BRUGGMANN, Tobias VÉRON, Linda LINGG und Martina BRACHER, 2020. Digital service consumption, blessing or curse? : exploring the effect of persuasive design features on mindfulness and consumer well-being. In: Proceedings of the European Marketing Academy [online]. Conference paper. European Marketing Academy. 2020. Verfügbar unter: https://proceedings.emac-online.org/pdfs/A2020-64154.pdf
Schaffner, Dorothea, Uta Juettner, Marc Philipp Wyss, Anja Bruggmann, Tobias Véron, Linda Lingg, and Martina Bracher. 2020. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Conference paper. In Proceedings of the European Marketing Academy. European Marketing Academy. https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.
Schaffner, Dorothea, et al. “Digital Service Consumption, Blessing or Curse? : Exploring the Effect of Persuasive Design Features on Mindfulness and Consumer Well-Being.” Proceedings of the European Marketing Academy, European Marketing Academy, 2020, https://proceedings.emac-online.org/pdfs/A2020-64154.pdf.
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