| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Keine Begutachtung |
| Titel: | The identity work during legitimation : the case of new ventures’ internationalization into China |
| Autor/-in: | Karamustafa, Güldem Lupina-Wegener, Anna |
| et. al: | No |
| Angaben zur Konferenz: | 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021 |
| Erscheinungsdatum: | 2021 |
| Sprache: | Englisch |
| Schlagwörter: | International New Ventures; Emerging market; Legitimation; Identity |
| Fachgebiet (DDC): | 658: Allgemeines Management |
| Zusammenfassung: | We conducted a qualitative study and examined the Swiss startups in China (SNVs) to provide deeper insight into how International New Ventures (INVs) strive to overcome external challenges and how they seek to establish legitimacy in host, emerging markets. Our study reveals how SNVs tackle this challenge. First of all, SNVs adapt to the mindset in the market and quickly gain insidership during the market exploration phase to acquire the understanding of the local rules of the game, e.g., culture, institutional logics and behaviours of key stakeholders, their motives as well as their evaluation criteria. Second, based on the interview data, we identified the actions taken by the start-ups to mitigate the liabilities of smallness depending on their China Market Mindset, defined as the capacity to effectively seize opportunities, tackle challenges and successfully develop business in China. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/27296 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Zur Langanzeige
Karamustafa, G., & Lupina-Wegener, A. (2021). The identity work during legitimation : the case of new ventures’ internationalization into China. 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.
Karamustafa, G. and Lupina-Wegener, A. (2021) ‘The identity work during legitimation : the case of new ventures’ internationalization into China’, in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021.
G. Karamustafa and A. Lupina-Wegener, “The identity work during legitimation : the case of new ventures’ internationalization into China,” in 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021, 2021.
KARAMUSTAFA, Güldem und Anna LUPINA-WEGENER, 2021. The identity work during legitimation : the case of new ventures’ internationalization into China. In: 21st EURAM Annual Conference, Montréal, Canada (online), 16-18 June 2021. Conference paper. 2021
Karamustafa, Güldem, and Anna Lupina-Wegener. 2021. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” Conference paper. In 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021.
Karamustafa, Güldem, and Anna Lupina-Wegener. “The Identity Work during Legitimation : The Case of New Ventures’ Internationalization into China.” 21st EURAM Annual Conference, Montréal, Canada (Online), 16-18 June 2021, 2021.
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