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Publikationstyp: Beitrag in wissenschaftlicher Zeitschrift
Art der Begutachtung: Peer review (Publikation)
Titel: Can carbon labels encourage green food choices?
Autor/-in: Kühne, Swen J.
Reijnen, Ester
Laasner Vogt, Lea
Baumgartner, Melanie
et. al: No
DOI: 10.3389/fpsyg.2022.902869
10.21256/zhaw-26742
Erschienen in: Frontiers in Psychology
Band(Heft): 13
Heft: 902869
Erscheinungsdatum: 2023
Verlag / Hrsg. Institution: Frontiers Research Foundation
ISSN: 1664-1078
Sprache: Englisch
Schlagwörter: Food product choice; Carbon label; CO2e emission; Sustainability; Label design
Fachgebiet (DDC): 158: Angewandte Psychologie
338.927: Umweltökonomie und nachhaltige Entwicklung
Zusammenfassung: Introduction: A conventionally grown kiwi from Spain or an organic pineapple from Ghana? Which is the more environmentally friendly option? Given that the production and distribution of food is responsible for about a quarter of our CO2e emissions and thus plays a role in climate change the answer to such questions and, accordingly, making the right food product choices is crucial. The problem, however, is that it is difficult for consumers to calculate the CO2e value of food as it depends on several specifications such as the type of food, origin, etc. Could carbon labeling of food circumvent this problem and help consumers make more environmentally friendly choices? Methods: In an online experiment, 402 participants had to choose 20 food products from a fictitious online shop. The participants were randomly assigned to either one of three food labeling conditions (Star Rating, Green Foot, and Traffic Light Label, short TLL) or the control condition. Results: The labeling conditions resulted in lower overall CO2e emissions, the purchase of more green food products and fewer red food products than in the control condition. The TLL outperformed the other two labels and was also the most accepted. Discussion: The carbon TLL is therefore a promising intervention to help consumers to not only choose more environmentally friendly foods, but also make a significant contribution to the fight against climate change.
URI: https://digitalcollection.zhaw.ch/handle/11475/26742
Volltext Version: Publizierte Version
Lizenz (gemäss Verlagsvertrag): CC BY 4.0: Namensnennung 4.0 International
Departement: Angewandte Psychologie
Organisationseinheit: Psychologisches Institut (PI)
Enthalten in den Sammlungen:Publikationen Angewandte Psychologie

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Kühne, S. J., Reijnen, E., Laasner Vogt, L., & Baumgartner, M. (2023). Can carbon labels encourage green food choices? Frontiers in Psychology, 13(902869). https://doi.org/10.3389/fpsyg.2022.902869
Kühne, S.J. et al. (2023) ‘Can carbon labels encourage green food choices?’, Frontiers in Psychology, 13(902869). Available at: https://doi.org/10.3389/fpsyg.2022.902869.
S. J. Kühne, E. Reijnen, L. Laasner Vogt, and M. Baumgartner, “Can carbon labels encourage green food choices?,” Frontiers in Psychology, vol. 13, no. 902869, 2023, doi: 10.3389/fpsyg.2022.902869.
KÜHNE, Swen J., Ester REIJNEN, Lea LAASNER VOGT und Melanie BAUMGARTNER, 2023. Can carbon labels encourage green food choices? Frontiers in Psychology. 2023. Bd. 13, Nr. 902869. DOI 10.3389/fpsyg.2022.902869
Kühne, Swen J., Ester Reijnen, Lea Laasner Vogt, and Melanie Baumgartner. 2023. “Can Carbon Labels Encourage Green Food Choices?” Frontiers in Psychology 13 (902869). https://doi.org/10.3389/fpsyg.2022.902869.
Kühne, Swen J., et al. “Can Carbon Labels Encourage Green Food Choices?” Frontiers in Psychology, vol. 13, no. 902869, 2023, https://doi.org/10.3389/fpsyg.2022.902869.


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