| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business |
| Autor/-in: | Duma, Fabio |
| et. al: | No |
| DOI: | 10.1108/APJML-07-2022-0613 |
| Erschienen in: | Asia Pacific Journal of Marketing and Logistics |
| Erscheinungsdatum: | 13-Sep-2022 |
| Verlag / Hrsg. Institution: | Emerald |
| ISSN: | 1355-5855 |
| Sprache: | Englisch |
| Schlagwörter: | Luxury; Luxury management; Luxury marketing; Luxury consumption; Resonance |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | In contemporary business and marketing literature luxury is mainly approached from the perspectives of production, communication and consumption. The author argues that to understand the phenomenon in the future, different, more contextualized and human-focused lenses and methodologies are needed. He ventures out into philosophy, sociology and anthropology to broaden the perspective on the matter and proposes resonance, the theory of successful world relations, as an alternative view on luxury and luxury consumption. |
| Weitere Angaben: | 42372 |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/25944 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | International Management Institute (IMI) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Duma, F. (2022). Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-07-2022-0613
Duma, F. (2022) ‘Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business’, Asia Pacific Journal of Marketing and Logistics [Preprint]. Available at: https://doi.org/10.1108/APJML-07-2022-0613.
F. Duma, “Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business,” Asia Pacific Journal of Marketing and Logistics, Sep. 2022, doi: 10.1108/APJML-07-2022-0613.
DUMA, Fabio, 2022. Luxury is dead, long live luxury! Resonance as an alternative lens to advance our understanding of an eternal desire and a global business. Asia Pacific Journal of Marketing and Logistics. 13 September 2022. DOI 10.1108/APJML-07-2022-0613
Duma, Fabio. 2022. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, September. https://doi.org/10.1108/APJML-07-2022-0613.
Duma, Fabio. “Luxury Is Dead, Long Live Luxury! Resonance as an Alternative Lens to Advance Our Understanding of an Eternal Desire and a Global Business.” Asia Pacific Journal of Marketing and Logistics, Sept. 2022, https://doi.org/10.1108/APJML-07-2022-0613.
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