| Publikationstyp: | Buchbeitrag |
| Art der Begutachtung: | Editorial review |
| Titel: | Business modeling as configuring heuristics |
| Autor/-in: | Loock, Moritz Hacklin, Fredrik |
| et. al: | No |
| DOI: | 10.1108/S0742-332220150000033005 |
| Erschienen in: | Business Models and Modelling |
| Herausgeber/-in des übergeordneten Werkes: | Baden-Fuller, Charles Mangematin, Vincent |
| Seite(n): | 187 |
| Seiten bis: | 205 |
| Erscheinungsdatum: | 2015 |
| Reihe: | Advances in Strategic Management |
| Reihenzählung: | 33 |
| Verlag / Hrsg. Institution: | Emerald |
| ISBN: | 978-1-78560-463-8 978-1-78560-462-1 |
| Sprache: | Englisch |
| Schlagwörter: | Business modelling; Configuration; Gestalt theory; Heuristic |
| Fachgebiet (DDC): | 658.401: Unternehmensentwicklung |
| Zusammenfassung: | While recent research has referred to a cognitive view on “business modelling,” it remains unclear in specifying the cognitive foundations of how such modelling happens. This paper proposes building on heuristics as models of individual cognition, which have proved effective foundations of adaptive individual and managerial behaviors. By also drawing on gestalt theory to specify principles of modelling as rule-based form giving, we propose business modelling as a managerial cognitive process of configuring heuristics. The paper makes three contributions. First, we introduce heuristics to the business modelling literature and so provide an established theory of adaptive individual behavior that strengthens the cognitive foundations of business modelling. Second, we conceptualize and theorize on the cognitive activity of business modelling as an iterative process of configuring heuristics by applying gestalt principles. Although the literature on business models has referred to the theories of configurations and gestalt, it has been left to this work to make the theoretical linkages between heuristics, gestalt theory and business modelling explicit. Third, our work contributes to the micro-foundations of the cognitive processes underlying business modelling and thus to broader accounts of adaptive managerial behaviors. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/22197 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
Es gibt keine Dateien zu dieser Ressource.
Zur Langanzeige
Loock, M., & Hacklin, F. (2015). Business modeling as configuring heuristics. In C. Baden-Fuller & V. Mangematin (Eds.), Business Models and Modelling (pp. 187–205). Emerald. https://doi.org/10.1108/S0742-332220150000033005
Loock, M. and Hacklin, F. (2015) ‘Business modeling as configuring heuristics’, in C. Baden-Fuller and V. Mangematin (eds) Business Models and Modelling. Emerald, pp. 187–205. Available at: https://doi.org/10.1108/S0742-332220150000033005.
M. Loock and F. Hacklin, “Business modeling as configuring heuristics,” in Business Models and Modelling, C. Baden-Fuller and V. Mangematin, Eds. Emerald, 2015, pp. 187–205. doi: 10.1108/S0742-332220150000033005.
LOOCK, Moritz und Fredrik HACKLIN, 2015. Business modeling as configuring heuristics. In: Charles BADEN-FULLER und Vincent MANGEMATIN (Hrsg.), Business Models and Modelling. Emerald. S. 187–205. ISBN 978-1-78560-463-8
Loock, Moritz, and Fredrik Hacklin. 2015. “Business Modeling as Configuring Heuristics.” In Business Models and Modelling, edited by Charles Baden-Fuller and Vincent Mangematin, 187–205. Emerald. https://doi.org/10.1108/S0742-332220150000033005.
Loock, Moritz, and Fredrik Hacklin. “Business Modeling as Configuring Heuristics.” Business Models and Modelling, edited by Charles Baden-Fuller and Vincent Mangematin, Emerald, 2015, pp. 187–205, https://doi.org/10.1108/S0742-332220150000033005.
Alle Ressourcen in diesem Repository sind urheberrechtlich geschützt, soweit nicht anderweitig angezeigt.