| Publikationstyp: | Konferenz: Sonstiges |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | Nostalgia and the personal truth : an empirical study on narrative identities in brand management |
| Autor/-in: | Schäfer, Wolfgang |
| et. al: | No |
| Angaben zur Konferenz: | Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020 |
| Erscheinungsdatum: | 2020 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/21226 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Schäfer, W. (2020). Nostalgia and the personal truth : an empirical study on narrative identities in brand management. Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, W. (2020) ‘Nostalgia and the personal truth : an empirical study on narrative identities in brand management’, in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
W. Schäfer, “Nostalgia and the personal truth : an empirical study on narrative identities in brand management,” in Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
SCHÄFER, Wolfgang, 2020. Nostalgia and the personal truth : an empirical study on narrative identities in brand management. In: Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020. Conference presentation. 2020
Schäfer, Wolfgang. 2020. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Conference presentation. In Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020.
Schäfer, Wolfgang. “Nostalgia and the Personal Truth : An Empirical Study on Narrative Identities in Brand Management.” Brand Camp 5, Obergurgl University Center, Tyrol, Austria, 12-14 March 2020, 2020.
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