| Publikationstyp: | Konferenz: Paper |
| Art der Begutachtung: | Peer review (Abstract) |
| Titel: | The digital advertising ecosystem visualisation : literature review |
| Autor/-in: | Stallone, Valerio Klaas, Michael |
| et. al: | No |
| Tagungsband: | 17th International Conference e-Society Proceedings 2019 |
| Herausgeber/-in des übergeordneten Werkes: | Kommers, Piet Ravesteijn, Pascal Ongena, Guido Isaias, Pedro |
| Seite(n): | 289 |
| Seiten bis: | 292 |
| Angaben zur Konferenz: | 17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019 |
| Erscheinungsdatum: | Apr-2019 |
| Verlag / Hrsg. Institution: | IADIS |
| ISBN: | 978-989-8533-85-2 |
| Sprache: | Englisch |
| Schlagwörter: | Digital advertising ecosystem; Digital marketing; Display advertising; Real-time bidding |
| Fachgebiet (DDC): | 658.8: Marketingmanagement |
| Zusammenfassung: | In this reflection paper we suggest the need for a standardization of digital advertising ecosystem conceptual flow visualizations. We do so, because of the diversity of available visualizations of both concepts in literature and the accompanied risk of wrong conclusions. We therefore recommend a visualization in the field of digital advertising, which should be challenged in future research. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/18429 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Institut für Marketing Management (IMM) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
Dateien zu dieser Ressource:
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Zur Langanzeige
Stallone, V., & Klaas, M. (2019). The digital advertising ecosystem visualisation : literature review [Conference paper]. In P. Kommers, P. Ravesteijn, G. Ongena, & P. Isaias (Eds.), 17th International Conference e-Society Proceedings 2019 (pp. 289–292). IADIS.
Stallone, V. and Klaas, M. (2019) ‘The digital advertising ecosystem visualisation : literature review’, in P. Kommers et al. (eds) 17th International Conference e-Society Proceedings 2019. IADIS, pp. 289–292.
V. Stallone and M. Klaas, “The digital advertising ecosystem visualisation : literature review,” in 17th International Conference e-Society Proceedings 2019, Apr. 2019, pp. 289–292.
STALLONE, Valerio und Michael KLAAS, 2019. The digital advertising ecosystem visualisation : literature review. In: Piet KOMMERS, Pascal RAVESTEIJN, Guido ONGENA und Pedro ISAIAS (Hrsg.), 17th International Conference e-Society Proceedings 2019. Conference paper. IADIS. April 2019. S. 289–292. ISBN 978-989-8533-85-2
Stallone, Valerio, and Michael Klaas. 2019. “The Digital Advertising Ecosystem Visualisation : Literature Review.” Conference paper. In 17th International Conference E-Society Proceedings 2019, edited by Piet Kommers, Pascal Ravesteijn, Guido Ongena, and Pedro Isaias, 289–92. IADIS.
Stallone, Valerio, and Michael Klaas. “The Digital Advertising Ecosystem Visualisation : Literature Review.” 17th International Conference E-Society Proceedings 2019, edited by Piet Kommers et al., IADIS, 2019, pp. 289–92.
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