| Publikationstyp: | Beitrag in wissenschaftlicher Zeitschrift |
| Art der Begutachtung: | Peer review (Publikation) |
| Titel: | Who chooses, who uses, who rates : the impact of agency on electronic word of mouth about medical services |
| Autor/-in: | Liberatore, Florian Hinz, Vera |
| et. al: | No |
| DOI: | 10.1097/HMR.0b013e3182993b6a |
| Erschienen in: | Health Care Management Review |
| Band(Heft): | 39 |
| Heft: | 3 |
| Seite(n): | 223 |
| Seiten bis: | 233 |
| Erscheinungsdatum: | 2014 |
| Verlag / Hrsg. Institution: | Lippincott Williams & Wilkins |
| ISSN: | 0361-6274 1550-5030 |
| Sprache: | Englisch |
| Fachgebiet (DDC): | 362: Gesundheits- und Sozialdienste |
| Zusammenfassung: | Background: Patients’ agents rather than patients themselves often choose hospitals and rehabilitation centers and evaluate inpatient stays. Thus, online reviews of a hospital may reflect a service experience the patient is not responsible for in two ways. First, a patient may evaluate a hospital that a physician as agent has selected, although he still received the service and is qualified to evaluate it. Second, relatives who may not be directly involved in the inpatient stay may write online reviews, which reflect their own experiences and evaluations. Purpose: The study analyzes patient satisfaction data in online hospitals reviews and patients’ underlying motives for electronic word-of-mouth according to the type of hospital admission and the perspective of the reviewer. Methodology: The study uses a sample of 822 reviews from an online platform for hospital reviews and primary data generated by an online survey distributed to the writers of these reviews. Findings: Patients who choose a hospital themselves write more positive online reviews than those with an other-directed choice. Relatives’ online reviews more often deal with negative hospital experiences and are more likely to reflect a desire for retaliation. Practice Implications: The study results imply that medical care centers (hospitals and rehabilitation facilities) should pay more attention to agency by focusing on the needs and perceptions of relatives who often act as the critical voice of patients in electronic word-of-mouth behavior. |
| URI: | https://digitalcollection.zhaw.ch/handle/11475/17875 |
| Volltext Version: | Publizierte Version |
| Lizenz (gemäss Verlagsvertrag): | Lizenz gemäss Verlagsvertrag |
| Departement: | School of Management and Law |
| Organisationseinheit: | Winterthurer Institut für Gesundheitsökonomie (WIG) |
| Enthalten in den Sammlungen: | Publikationen School of Management and Law |
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Liberatore, F., & Hinz, V. (2014). Who chooses, who uses, who rates : the impact of agency on electronic word of mouth about medical services. Health Care Management Review, 39(3), 223–233. https://doi.org/10.1097/HMR.0b013e3182993b6a
Liberatore, F. and Hinz, V. (2014) ‘Who chooses, who uses, who rates : the impact of agency on electronic word of mouth about medical services’, Health Care Management Review, 39(3), pp. 223–233. Available at: https://doi.org/10.1097/HMR.0b013e3182993b6a.
F. Liberatore and V. Hinz, “Who chooses, who uses, who rates : the impact of agency on electronic word of mouth about medical services,” Health Care Management Review, vol. 39, no. 3, pp. 223–233, 2014, doi: 10.1097/HMR.0b013e3182993b6a.
LIBERATORE, Florian und Vera HINZ, 2014. Who chooses, who uses, who rates : the impact of agency on electronic word of mouth about medical services. Health Care Management Review. 2014. Bd. 39, Nr. 3, S. 223–233. DOI 10.1097/HMR.0b013e3182993b6a
Liberatore, Florian, and Vera Hinz. 2014. “Who Chooses, Who Uses, Who Rates : The Impact of Agency on Electronic Word of Mouth About Medical Services.” Health Care Management Review 39 (3): 223–33. https://doi.org/10.1097/HMR.0b013e3182993b6a.
Liberatore, Florian, and Vera Hinz. “Who Chooses, Who Uses, Who Rates : The Impact of Agency on Electronic Word of Mouth About Medical Services.” Health Care Management Review, vol. 39, no. 3, 2014, pp. 223–33, https://doi.org/10.1097/HMR.0b013e3182993b6a.
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